Food Network, dmg to Launch Consumer Food and Wine Show
By Staff -- Tradeshow Week, 2/9/2004
dmg world media is launching two new consumer shows this year that will focus on food and wine in conjunction with cable television channel The Food Network. The Food Network's Great Big Food Show will be held Nov. 5-7 at the Fort Washington Expo Center in suburban Philadelphia and Nov. 12-14 at the I-X Center in Cleveland.
Financial terms of the deal between dmg and The Food Network were not available, according to Tom Baugh, who dmg has named vice president, consumer food shows.
The events will feature star chefs, product sampling, food and wine seminars and demonstrations, and a culinary entertainment expo and marketplace.
Show sites were selected because they are significant markets for The Food Network, are convenient for exhibitors likely to be interested in participating, and have "exhibitor-friendly" buildings with solid track records for supporting successful consumer shows, said Baugh.
dmg expects first-year attendance in each city to exceed 20,000. Plans call for 30,000 net square feet of exhibit space and approximately 200 exhibiting companies; exhibit space will be $10 per net square foot. Such firms as General Electric, Rubbermaid, Viking, Whirlpool, Proctor & Gamble, Wusthoff, Calphalon, Panera Bread and local companies in both markets have expressed interest.
Organizers plan to expand to at least two other markets starting in 2005.
