Fasten Your Seatbelts ...

Hide the kids. Close the drapes. Put on your sunglasses. Next week we will bring you a very different looking Tradeshow Week.

Don't panic. Same great taste and same great information – but in a new and improved box! Same platform – different body style. Yes, we have completely redesigned Tradeshow Week – or TSW as many of you now call it.

We thought long and hard about this one, and then thought about it a little more. Tradeshow Week has grown from a newsletter printed on yellow paper to a true media group – the weekly TSW, our new Tradeshow Week's Exhibit Marketing, four annual directories (plus the nifty wall calendar), custom and syndicated research products, TradeshowWeek.com and, of course, the Doing Business In conferences and the TSW Fastest 50.

Since TSW is the most visible product in our group, we thought it was time to get new tires and fresh paint, and put in a sunroof. Sort of like what is going on in the tradeshow industry. The idea is to make what we deliver to you every week more accessible, easier to read, and more in line with the very high-quality business information we provide.

Our commitment remains to always bring you the best information possible so you can make the best business decisions possible for your business – only now it might just be a little bit easier to read. I look at it as the same great exhibitor at the same great show – with a shiny new booth.

Enjoy.