Tradeshow Week's Exhibit Marketing Launches This Week
By Staff -- Tradeshow Week, 3/15/2004
This week, Tradeshow Week introduces the first edition of a new sister publication, the revitalized Exhibit Marketing. Tradeshow Week subscribers will receive the first issue of the quarterly publication, and it will be distributed to 120,000 exhibitors at tradeshows throughout the United States and Canada.
Exhibit Marketing is aimed at exhibitors looking for solid nuts-and-bolts information about how to improve the return on their investment and make their tradeshow experience a meaningful one. Consequently, they will see articles on, among many other things:
- How to stretch a $10,000 exhibit budget far enough to compete with others who can afford to spend $25,000 or $30,000
- The mistakes veteran exhibitors have made and learned from
- What to do when you get to a show and your location is less than perfect
- What first-time exhibitors need to know – before they get to a show – that nobody else is going to tell them
"We are very pleased to bring Tradeshow Week's Exhibit Marketing to the industry," said Publisher Adam Schaffer. "This unique publication gets right to the heart of the exhibitor experience and will thus make the show experience greater for exhibitors, attendees and show management."
Previously owned by Eaton Hall Publishing of Florham, N.J., the 10-year-old magazine has been redesigned, written and edited by the staff of Tradeshow Week under the direction of Editor in Chief Michael Hart.
