In the Kitchen

I have often looked at tradeshows as a very large party at a friend's house – you know, the one where everyone ends up in the kitchen chatting and swapping stories, boasts and cooking tips. An important part of the evening is usually exchanging numbers with new friends and pledging to get together soon, to carry the relationship beyond the party.

The same thing happens at tradeshows. But sometimes the pledge is broken and there is no contact after the event. Sellers and buyers spend a lot of time, effort and money to get to the party; have a great and informative time while they are there; and then often never speak again. Bad party? Nope. Maybe just bad follow-up.

Take this mindset to your next tradeshow. You get all dressed up, wash the car, get your hair done (or cut) and step out for the evening (or for several days). You go and meet great people – people that can help you with your life, business or school. And then you never call them.

Great exhibitors extend the experience – and the business benefits – after the party, just as guests do with new friends.

As you prepare for your next show, think about it as a party – with lifelong benefits waiting to be mined. It doesn't matter if your revenues are $50,000 or $50 billion; you are an important guest at the event. Go with your best clothes and your best stories. Embrace the other guests and walk away feeling good about life, business and the ability to get a lot out of a great party.

And then stay in touch.