Hanley-Wood Moving A/E/C Into Construction Pavilion

By Staff -- Tradeshow Week, 4/19/2004

Hanley-Wood Exhibitions will turn A/E/C SYSTEMS into a 35,000 square foot pavilion renamed Technology for Construction at next year's World of Concrete show. A/E/C SYSTEMS took up 17,000 net square feet on a separate level from the 676,000net square foot WOCat Orlando's Orange County Convention Center in February.

That was a huge drop from the 2002 A/E/C show, which spanned 28,900 net sq. ft. Hanley-Wood was able to attract its intended audience of top-level architectural, engineering and construction managers by collocating the show and creating 65 educational seminars during a three-day conference.

However, Kim Rogers, marketing manager for Hanley-Wood, said many A/E/C participants were disappointed that the two-day A/E/C exhibition portion of the show wasn't held on the same tradeshow floor as WOC, which ran five days, Feb. 16-20.

Hanley-Wood purchased both A/E/C SYSTEMS Intl. and Computers for Construction from Penton Media in December 2002. The A/E/C show's 28,900 net sq. ft. and 2,089 attendees were down from 2001, when the show covered 75,000 net sq. ft. and attracted 10,177 attendees.

While Penton usually held A/E/C in June and CFCin November, Hanley-Wood decided to merge the two shows into one event and align it with WOC to increase attendance and attract top-level corporate managers.

Rogers expects to fill the pavilion next year, though it will be double the size of this year's, because many exhibitors were lost to WOC. The event will be renamed to give it a new identity. "People sometimes don't know what A/E/C stands for," Rogers said.