Diversified to Launch Health Care Expo
By Staff -- Tradeshow Week, 5/17/2004
Diversified Business Communications has announced plans to launch the Intl. Complementary & Alternative Healthcare Conference and Expo at the Grand Hyatt Hotel in New York Feb. 12-13, 2005. DBC projects the show will attract 2,500 attendees and about 100 exhibiting companies.
Managing Director Megan Forrester said the show is being launched because the company sees a niche in the business-to-business market for complementary and alternative medicine. DBC already has a similar show in the United Kingdom. In addition, U.S. medical associations have produced several similar small events.
According to Forrester, who once managed Penton's Internet shows, health care is the economy's fastest-growing sector, with the alternative medicine niche worth $30 billion a year. DBC is planning the launch of a similar show on the West Coast.
Forrester noted that the U.S. government has created a Natl. Center for Complementary and Alternative Medicine as part of the Natl. Institutes of Health.
"Some CAM therapies have not been tested by traditional methods, but seem to work. The conference will address that," said Forrester.
The show's educational program will feature research and trends. The exhibition will target buyers of natural health care products and services such as acupuncture, chiropractic care, naturopathy, functional medicine, osteopathy, massage therapy, herbal medicines and nutritional supplement therapies.
The show is the first initiative from Diversified's Incubator Group, created to launch trade events in growing industries.
