Italian Group Named Major UFI Sponsor
Staff -- Tradeshow Week, 6/7/2004
The Global Assn. of the Exhibition Industry, UFI, has selected exhibition coordinator and facility manager Fondazione Fiera Milano of Milan, Italy, as an UFI sponsor of the year. The organization joins publisher m+a and exhibition service provider General Location as a major sponsor.
UFI Managing Director Vincent Gerard said the sponsorships last for 12 months and include only one sponsor from each industry segment. FFM represents exhibition centers, marking the first time this category has been included in the program.
Gerard wouldn't disclose the amount of FFM's payment to UFI, but said it will be used across the overall UFI budget. It entitles FFM to advertise on the UFI Web site, at UFI's events and in its publications.
The sponsorship agreement comes just weeks before the UFI Summer Seminar, which will take place June 14–16 in Zagreb, Croatia, and attract an expected 150 to 200 attendees from around the world. The event will include seminars on international tradeshow opportunities. Keynote speaker Ernst Raue, member of the managing board of Deutsche Messe, will discuss the recent addition of new members to the European Union and its impact on the European trade fair industry.
