Export Industry Is Focus of AUMA Event
Staff -- Tradeshow Week, 4/18/2005
As a global economy becomes ever more a fact of life, the gigantic German trade fair industry — for decades primarily devoted to exporting German products — is beginning to ask itself what its role will be in the future.
Consequently, the theme of the ninth annual German Trade Fair Forum beginning May 31 will be "Trade fairs: launching pads for the export business." The two-day meeting to be held at the Kurhaus Wiesbaden will begin with a keynote address by professor Franz Josef Radermacher of the University of Ulm, who will speak on whether or not the German economy is still the source of world-class innovations.
AUMA (the Assn. of the German Trade Fair Industry) anticipates about 400 representatives of the trade fair industry from both Germany and abroad.
In addition to Radermacher's keynote, three seminars will cover various aspects of the export business:
- the challenges of entering the Japanese tradeshow market
- how trade fairs can compete for the attention of attendees against other forms of marketing
- whether or not the reservoir of domestic attendees is exhausted
