More Partnerships for TIA's GLOBALCOMM
By Margo McCall -- Tradeshow Week, 1/9/2006
The Telecommunications Industry Assn. is enlisting CMP Media and Light Reading to provide a wide range of educational content at this spring's inaugural GLOBALCOMM
Under the agreement, CMP will produce the two-day Data Comm Enterprise Conference, using editors of its technology magazines as moderators. TIA President Matthew Flanigan said the conference is a resurrection of one the association once held as part of the now-defunct SUPERCOMM.
CMP is also organizing a 10-part master class series to give attendees a taste of the content they can expect at the June 4–8 GLOBALCOMM at Chicago's McCormick Place.
CMP and its Light Reading subsidiary together will produce a branded weekly e-newsletter designed to keep GLOBALCOMM in exhibitors' and attendees' minds throughout the year. In addition, they will produce a show daily and a show guide. Light Reading will sponsor an Internet video pavilion and provide broadband video coverage during the event.
Flanigan believes the affiliation with CMP and Light Reading, which serve a combined audience of nearly 3 million, will help draw attendees. "It will expand our reach," he said.
GLOBALCOMM is expected to draw more than 20,000 attendees to 450 exhibitors. Flanigan reported that some 85 percent of the show's 200,000 net square foot floor is already sold. The final SUPERCOMM, formerly a Tradeshow Week 200 show, featured nearly 700 exhibitors in a 309,000 net sq. ft. showfloor.
The inaugural GLOBALCOMM will be collocated with Questex Media's Sensors Expo & Conference and Practical Communications' OSP Expo, which usually attracts 250 exhibitors and 4,000 attendees.
The CMP Media agreement was the latest in a series designed to secure GLOBALCOMM as the industry replacement for SUPERCOMM, which until last year was jointly produced by the TIA, which represents vendors, and USTelecom, an association representing carriers. USTelecom is producing its own event, TelecomNEXT, at Las Vegas' Mandalay Bay Convention Center March 19–23.
The TIA also announced a series of GLOBALCOMM summits dedicated to specific emerging global telecom markets, and a co-sponsorship pact with the Japan Electronics Show Assn., producer of CEATEC JAPAN. It has also enlisted the Intl. Engineering Consortium to provide content.
UST has secured conference partnerships with the Alliance for Telecommunications Industry Solutions standards group and Stifel Nicolaus, which recently bought the analyst firm, Legg Mason Wood Walker.
While some exhibitors are torn about supporting TelecomNEXT or GLOBALCOMM, Flanigan said the market will decide which show will replace SUPERCOMM.
