Central & Eastern European Exhibition Forum Set for Prague

Staff -- Tradeshow Week, 2/20/2006

The third biennial Central & Eastern European Exhibition Forum, to be held March 9–10 at the Park Hotel Conference Center in Prague, Czech Republic, will address research's role in creating effective exhibitions and tailoring them to the demands of daily life.

CEEEF is produced by the Budapest-based CENTREX Intl. Exhibition Statistics Union. CENTREX members include 16 Eastern European show management organizations that have implemented its auditing regulations. The CEEEF is not restricted to members, but is open to speakers and participants from the exhibition industry worldwide. Speakers and participants are expected from Central and Eastern Europe as well as from Western Europe.

CENTREX Executive Director Jiri Knop said CEEEF focuses on such methods as exhibition surveys and best practices in auditing. The forum also promotes best practices and statistical auditing throughout Central and Eastern Europe, and gives exhibitors, visitors and professional associations guidance on how to best use tradeshows.

This year's CEEEF will explore economic growth, market trends and sector development, and exhibition industry trends. Collaboration between economic think tanks, market research institutions and the exhibition industry will be a primary theme.

Sessions on the schedule are slated to cover business and consumer confidence; the relationship between economic research and markets; the macroeconomic impact of fairs and exhibition centers on national, regional and local environment development; the social implications of empirical surveys; factors affecting exhibiting and non-exhibiting; how researchers implement market research; exhibitor and visitor surveys; turning survey results into business decisions; and the use of exhibition research results in university education.