New E-zine for Vegas
Staff -- Tradeshow Week, 3/13/2006
Los Angeles— The country's biggest convention and exhibition market will get its own version of Tradeshow Week with the March 15 launch of TSW Las Vegas.
The biweekly newsletter will be distributed electronically to a proprietary list of about 1,000 potential subscribers, who must opt in to continue receiving it at no cost.
"For those in the exhibition industry who work and live in Las Vegas, this is going to practically be their own local edition of Tradeshow Week," said Michael Hart, TSW editor in chief.
Las Vegas dominates the market of the 200 largest tradeshows in the United States, both in terms of number of shows hosted (38) and net square feet of paid exhibit space sold (nearly 19 million), according to the latest TSW research. The city also is home to two of the country's 10 largest exhibit halls, and its largest hotel exhibit hall, in addition to dozens of smaller venues.
Hart pointed out that, as the center of the tradeshow universe, Las Vegas generates plenty of industry news every day. "But not all of it necessarily makes it into Tradeshow Week. This is going to give people everything they need to know to do their jobs better," he said.
TSW Senior Editor Heidi Genoist, who is based in Las Vegas, will edit the new publication, while Los Angeles-based sales and design staff will handle advertising and production.
Rather than replicating stories covered in the national weekly magazine, the Las Vegas edition will cover all sizes and types of business-to-business meetings and events. It will answer the needs of readers who want TSW-quality information about their specific market by finding out what groups are gathering in the city and what trends are emerging from the way they do business.
Editors also envision TSW Las Vegas as a community forum, with news about local industry leaders and associations, as well as updates on the city's many venues.
Adam Schaffer, publisher of TSW, said the new product fits with his philosophy for reaching readers at every level.
"Tradeshow Week constantly looks for new ways to serve the industry," said Schaffer. "We see Las Vegas as an economy unto itself and have the information, data, and research that everyone working in or with Las Vegas needs. So much of this is Las Vegas specific and does not make it into the weekly magazine — so TSW Las Vegas is an important new resource for the industry."
A free subscription to TSW Las Vegas is available to readers anywhere in the world at http://www.tradeshowweek.com.
