City of the Week - Munich, Germany
Staff -- Tradeshow Week, 8/28/2006
Highlights
• The 173rd Oktoberfest will take place Sept. 16–Oct. 3. Every year 6 million visitors from all over the world make their way to this enormous folk festival, with its roller coasters and massive beer gardens.
Number of separate exhibit facilities
•1 — New Munich Trade Fair Centre, including the Intl. Congress Centre Munich
Total exhibit space
• 473,000 sq. m. (5.1 million sq. ft.)
Space rate at MTFC
• €172 – €196 ($135 – 154) per sq. m.
Average hotel room rate
• €190 ($241) (year-to-date 2006)
Number of convention hotel rooms
• 3,000
Current hotel occupancy rate
• 70 percent (YTD 2006)
Longest-running show
• Bauma (since 1954)
Largest 2005 tradeshow
• Drinktec (137,000 sq. m./1.5 million sq. ft.)
Average cab fare from airport to MTFC
• €51 ($65)
Source: Munich Intl. Trade Fairs in the United States
