PPAI Wins IAEM's Art of the Show Top Prize
Staff -- Tradeshow Week, 10/23/2006
The Promotional Products Assn. Intl. and its PPAI Expo 2006 won Best of Show in the Intl. Assn. for Exhibition Management's annual Art of the Show contest.
The Art of the Show awards recognize excellence in promotional materials for the exhibition industry and includes 12 different categories of competition spanning three show sizes.
Each year, IAEM presents a Best of Show Award to a contestant selected from the individual Art of the Show category winners. The first-place winners in 30 award categories will be on display at Expo! Expo! IAEM's Annual Meeting & Exhibition, Nov. 28–30 in San Diego.
PPAI Director of Expositions and Meetings Darel Cook said PPAI was gratified by IAEM's recognition.
"Our marketing team practiced what they preach by utilizing eye-catching, compelling promotional products as an integral element in our marketing efforts," Cook said. "Our own research showed conclusively that including a promotional product with a pre-show mailing increases the likelihood of the attendee stopping by the booth to see the exhibitor's product. We took the lessons of that research and incorporated them into our campaign."
