Allen, ListeNation Partner Up
Staff -- Tradeshow Week, 3/19/2007
The C.W. Allen Group, a Birmingham, Ala.-based company, has formed a strategic alliance with ListeNation Corp., which specializes in voice marketing.
The alliance will pair the C.W. Allen Group's Buyer's Event Planning Kit, a direct mailing kit featuring the Attendee Acquisition Advantage, with ListeNation's direct voice messages to voicemail boxes and answering machines, said Mark Miehle, president of the C.W. Allen Group.
"It will provide a one-two punch to actively increase the number of attendees at tradeshows," he added.
He said the approach gives attendees and prospective attendees relevant and important information about upcoming shows. The industry faces increasing competition from the Internet, and the two products help meet that competition, Miehle said.
CEO Charles Allen said using the two products in conjunction would reach thousands of prospective attendees and increase both event attendance and exhibitor traffic.
"We are very excited to align with the C.W. Allen Group," said Ray Baum, ListeNation's director of client relations. "Charles is a true visionary in the tradeshow and events industry. He has a sixth sense about matching the right combination of products and services to his clients' needs, which ultimately focuses a show's marketing efforts."
