AGI Events Buys Six Shows
Staff -- Tradeshow Week, 4/2/2007
Affinity Group, through its AGI Events division, acquired five recreational vehicle and sportsman consumer shows from Industrial Expositions of Denver and one, the Madison Boat Show, from MAC Events of Spirit Lake, N.J.
In addition to the Madison Boat Show, Affinity bought five shows from Industrial Expositions:
- Rocky Mountain Snowmobile Expo
- Colorado RV Adventure Travel Show
- Kansas Sports Boat & Travel Show
- Colorado RV, Sports Boat & Travel Show
- Colorado Fall RV Liquidation Super Sale
"Certainly, the biggest push with our acquisition strategy is for RV and sportsman shows," said Tom Gaither, senior vice president of AGI Events. "AGI adds so much value to the RV shows through its media advertising and database marketing. Every RV show in our group is up 15 to 20 percent in attendance so far this year."
The acquisitions bring the number of shows in AGI's portfolio to 35; they include such shows as the Virginia RV Show, the Iowa RV & Travel Show and the Las Vegas Sportsmen's Boat, RV & Travel Show.
Jeff Haughton, owner of the five Industrial Exposition events, will join AGI Events as regional director and continue to oversee the Denver-based shows. Vilma Fraguada, general manager of AGI Events' Minnesota office, will manage the Madison Boat Show.
