PPAI, Nielsen to Collocate
Staff -- Tradeshow Week, 5/14/2007
Promotional Products Assn. Intl. will launch a new show and collocate it with five of Nielsen Business Media's Imprinted Sportswear Shows in 2008.
The new show has yet to be named, but will bring together two shows with similar interests in the same location, said Darel Cook, director of expositions and meetings for PPAI.
"We were seeing quite a bit of overlap in the past few years," he added of the decision to collocate the promotional product and sportswear shows. PPAI Expo, staged each January at Mandalay Bay Resort & Casino in Las Vegas, will remain as a stand-alone event.
The collocations will be held at five of the ISS shows in adjacent exhibit halls: Orlando in February; Providence, R.I., in July; Schaumburg, Ill., in August; Atlanta in September; and Fort Worth, Texas, in October. Show management, registration and education functions will be managed separately.
Two other editions of ISS, in Long Beach, Calif., in January and Atlantic City in March, will not be collocated with the PPAI event, because of scheduling conflicts with existing PPAI shows.
"This agreement allows us to better serve our collective marketplace because of the synergies between the decorated apparel business and the promotional products industry," said Brian Pagel, vice president of Nielsen Business Media apparel group, and group show director for ISS. "Our exhibitors will benefit from the exposure to new customers and potential new business opportunities."
Cook added, "The biggest reason we're doing the collocation is about the people." PPAI, the international trade association for the promotional products industry, saw that more exhibitors at the ISS show were part of the same industry. "We'll have more direct contact with them, and will be better able to educate them (with collocation)," he said.
Because PPAI is a membership-driven organization, ISS attendees have to be able to demonstrate they are doing business in promotional products to be eligible to attend the PPAI-collocated shows. Cook said research indicates that will amount to 60 to 70 percent of ISS attendees.
