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M&A Activity Update: Pace of Deals Remains Brisk

By Rachel Wimberly -- Tradeshow Week, 7/16/2007

The first quarter of 2007 ended with a bang — with Veronis Suhler Stevenson buying business-to-business media firm Advanstar for $4 billion. The second quarter didn't have nearly as substantial a single deal, but the sheer number of them has increased compared with previous quarters — totaling 20, as tracked by Tradeshow Week.

"There's still a very healthy market in tradeshows and events," said Richard Mead, managing director at Jordan Edmiston Group Inc.

JEGI's first-half M&A overview of the media and information industries reported 38 deals between January and June with a value of $515 million. During the same period in 2006, there were 26 deals valued at $642 million.

Mead said even though the overall deal value dipped, the industry was still on track to beat last year's numbers. "(We) have a number of deals in the pipeline that will close by year end," he added.

The second quarter of 2007 was marked by numerous international deals, including Reed Exhibitions' joint venture with Alcantra Machado, the biggest tradeshow organizer in Brazil with 26 shows, and Expomedia's acquisition of Russian IT and telecom conference company Exposystems.

Roland DeSilva, managing partner of DeSilva+Phillips, said, "Most everyone is diversifying internationally. There's not as much available in the U.S., but it's strong internationally."

Nick Curci, president of Corporate Solutions, disagreed that there weren't deals to be made in the United States. "There are many in the works, and you will see many sale announcements this third quarter with deals of all sizes," he said.

Curci's company represented dmg world media in the divestiture of all six of its U.S.-based home and garden shows over the last several months with the last two, Scottsdale Home & Garden Show and Phoenix Home Improvement & Garden Show, going May 8 to Show Technology Productions of San Antonio.

"They (dmg) were very happy with the results, and they have reallocated internal resources to focus on their largest and most profitable events," Curci said.

Other significant deals in the second quarter involved suppliers buying other suppliers: Freeman's acquisition of ProActive, a Chicago-based face-to-face marketing firm; exhibit design company Elevation Exhibits' purchase of another exhibit design company, INOEE Exhibits; and contractors Champion Nationwide Contractors and George E. Fern Company together buying a Florida-based contractor, The Audie Group.

Beyond international and supplier mergers and acquisitions, the second quarter ended with show organizer Access Intelligence buying another show organizer, The TradeFair Group. Both companies focus on the energy sector and, after scooping up tradeshows Electric Power, Clean Gulf, Clean Atlantic, Clean Pacific, and Industrial Fire, Safety, and Security, along with POWER magazine, AI has an even stronger position in the sector.

Curci predicts the M&A market will remain brisk through the end of the year if the following favorable market conditions continue:

  • positive equity markets
  • long-term interest rates at historic low levels
  • mid-term interest rates, such as the 10-year note, under 5.3 percent
  • private equity funds continuing to chase quality deals
  • strategic companies realizing the benefits of acquiring their smaller competitors
  • no significant terrorism attacks on U.S. soil
  • market multiples at high, but reasonable, levels

But, Curci warned, any of these factors turning negative could quickly "turn the M&A market around and put a damper on the activity."

 

April 1 – June 30 (20 Deals)

APRIL 3: Reed Exhibitions buys Safety and Security Technologies from Russian show organizer Zaschita Expo. Reed already has a portfolio of about 10 security-related shows around the world, including ISC East and ISC West. The next SST will be held Feb. 5–8 at Moscow's Crocus Exhibition Centre.

APRIL 4: Freeman acquires ProActive, a face-to-face marketing firm based in Chicago. ProActive's president, who founded the company in 1992, Tony Lorenz, will remain in the same role, and ProActive will keep its name but be referenced as a Freeman company. ProActive's services include communications strategy, creative direction, content development, production, assessment and measurement for live events, meetings, tradeshows, corporate training and other communication-based programs. The company has 39 full-time employees and a satellite office in New York.

APRIL 9: Alcantra Machado, the biggest tradeshow organizer in Brazil with 26 shows, merges with Reed Exhibitions to form Reed Exhibitions Alcantra Machado. Alcantra's president, Jose Rafael Guagliardi, will remain as chairman, and Reed's managing director for Brazil, Juan Pablo de Vera, will manage the venture, reporting to Marco Giberti, president of Reed Latin America. Before the merger, the two companies had a joint partnership in construction and building event Feicon BATIMAT and launched two events together — ISC Brazil and SISP.

APRIL 12: Merchandise Mart Properties Inc. acquires Design Vancouver (dv — Interior Design & Urban Living Expo) from Magnum Productions. Jason Heard, the show's founder and president, will continue to run the event. MMPI already owns the Interior Design Show and IIDEX/NeoCon Canada.

APRIL 30: Elevation Exhibits, an exhibit design firm, purchases INOEE Exhibits, another exhibit design firm. INOEE, opened by Ken Karns in 2002, provides exhibit services to the consumer electronics, audiovisual and home theater markets, as well as to shopping malls. Elevation Exhibits was founded in 2006 and has a 100,000 square foot design and manufacturing facility in Shrewsbury, Mass.

APRIL 30: U.K.-based BizBash Media buys Masterplanner, an online event calendar subscription service, from software provider Kintera. BizBash serves events and tradeshows through its Web site, print and events divisions. Masterplanner currently offers subscribers access to event calendars in eight cities.

MAY 8: Dmg world media sells the Scottsdale Home & Garden Show and the Phoenix Home Improvement & Garden Show to Show Technology Productions of San Antonio. The Arizona events are the last two of nine consumer shows dmg world media announced it would sell more than a year ago. Show Technology Productions is one of the largest producers of home and garden shows in the United States.

MAY 9: Canon Communications scoops up four manufacturing technology events from U.K.-based Trident Exhibitions: IPOT, Machine Vision and Displays Technology, optical photonics, vision and displays technology; MTEC, sensors, measurement and instrumentation technology; Machine Building, Drives & Automation, design-build technologies and systems integrators; and Practical Vacuum, vacuum technology and semiconductor processing. The four Trident shows will run concurrently at the Natl. Exhibition Centre in Birmingham with two of Canon's events, MEDTEC UK and 3C.

MAY 15: StarCite, provider of on-demand global meeting services, purchases Travent Limited, a U.K.-based provider of enterprise meeting management and global technology to European companies and industry partners. The acquisition bolsters Philadelphia-based StarCite's European operations capabilities. Ray Thackeray, managing director of Travent, will continue to work with StarCite.

MAY 15: Information and media company Access Intelligence buys daratechPLANT Conference from Daratech. DaratechPLANT, held every January in Houston, is an event for suppliers and users of IT solutions for designing, engineering, building and maintaining industrial plants. The event fits into Access Intelligence's chemical and energy industry portfolio which includes Chemical Engineering and Chemical Week Web sites, magazines and conferences, and the Energy Daily news and information service.

MAY 18: London-based Expomedia snags yet another tradeshow, Spa Show, from Spa Shows. The acquisition is a consumer event for audiences who go on spa holidays and have spa treatments. The show will collocate with Expomedia's Body Beautiful Show, which was previously a cosmetics show, but will be relaunched as a more comprehensive beauty event, at the Islington Business Design Centre in November.

MAY 22: Two service contractors, Champion Nationwide Contractors and George E. Fern, buy a third, The Audie Group. Jim Audie, founder of the company, will assume the role of general manager in the Orlando-based facility. It marks the first expansion for Champion and Fern into the Florida marketplace. Among Audie's clients are the Regional Airline Assn. annual convention, held May 21—24 in Memphis, Tenn., and the Pressure Sensitive Tape Council Week of Learning, held May 14—18 at the Hyatt Regency Grand Cypress in Orlando.

MAY 31: Expomedia continues its buying spree with its biggest deal to date, acquiring Homebuyer Events and its nine real estate trade and consumer shows in Europe. The acquisition includes The Homebuyer Show, held at London's Barbican Centre, as well as a series of five Homebuyer-branded shows throughout the United Kingdom and a new Homebuyer Show planned for Leeds in 2008. It also includes The Property Investor Show, which was launched in April and held at the NEC in Birmingham, and two regional shows under both the Homebuyer and Property Investor brands in Glasgow and Manchester. The company also has two property shows in Warsaw, Poland, and more than 20 real estate conferences in Russia, Poland and India.

JUNE 1: Hugger Event Management purchases Fish Expo Atlantic, the biennial East Coast commercial fishing tradeshow and conference held in Providence, R.I., from Diversified Business Communications. Based in Portland, Maine, Hugger also produces SAWLEX, a regional tradeshow for forestry equipment buyers in South Carolina.

JUNE 4: Bobit Business Media buys the Vehicle Contract Administrators Conference from Warranty Risk Services. Launched in 2005, VSCAC brings together vehicle service contract professionals to learn directly from industry experts about new products, networking and technological advances. For two years, the VSCAC has been collocated with Bobit's F&I Conference & Expo.

JUNE 7: Questex Media expands with its acquisition of Imaging Network, a business-to-business multimedia marketing company that serves the office products channel with the Las Vegas-based Imaging Technology Education and Exposition — as well as imagesource, Office World News and Office Furniture and Design publications, e-newsletters and Web sites. Marc Spring, co-founder and president of Imaging Network, will continue to lead the business from the company's current headquarters in Fort Lauderdale, Fla.

JUNE 14: Reed Exhibitions scoops up Indian manufacturing event Componex from Electronics Today Magazine. The event's name will be changed to Componex/Nepcon and will take place at New Delhi's Maidan Exhibition Centre Feb. 20–22. Reed has been in India with more than 20 full-time staff since January 2006 and has a portfolio of six events: Petrotech 2007, JCK New Delhi, InCosmetics India, Interphex, Aluminum India and 2008 SPE India Oil & Gas. Componex/Nepcon joins other Reed brands under the Nepcon name such as Nepcon Shanghai and Nepcon Shenzhen.

JUNE 19: International B-to-B media company Tarsus Group buys a stake in Montgomery India, a subsidiary of London-based Montgomery Intl. MIL has a number of events, including IFE India, an exhibition for India's food, drink and hospitality industry; Interbuild India, which focuses on the Indian construction industry; and VIV India, a new show specializing in the latest techniques for livestock farming and breeding in India. Tarsus has its Labelexpo events in Mumbai and New Delhi and publishing arm, Labels & Labeling.

JUNE 20: Access Intelligence makes its fourth buy in 14 months with its purchase of The TradeFair group, owned by partners Sean Guerre and David I. Johnson. The TradeFair Group adds to AI's energy portfolio, including recent acquisitions of The Energy Daily, the LDC Forums and the daratechPLANT tradeshow. The TradeFair group owns POWER magazine and a series of tradeshows: Electric Power, Clean Gulf, Clean Atlantic and Clean Pacific, as well as the Industrial Fire, Safety and Security tradeshow. Guerre will continue in his role as president of The TradeFair Group. Johnson will work with AI in a consulting capacity.

JUNE 29: Expomedia snags a majority stake in another international company, Russia's Exposystems. The Moscow-based firm was founded in 1991 and organizes five annual events in the IT and telecommunications sectors. With Expomedia's existing events, its total number in Russia has increased 70 percent, from 90 in 2006 to 150 in 2007. It's the second recent Russian acquisition for the company, the first being BBPG, another conference organizer, in December 2006. The events cover sectors such as real estate, retail, pharmaceuticals, finance and legal, transport, energy and communications.

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