TriStar Publishes for Associations
Staff -- Tradeshow Week, 10/15/2007
TriStar Publishing is trying to make tradeshows a little easier for its clients.
The company focuses on event publications for professional associations and turns them into non-dues revenue.
"We have positioned ourself in the marketplace as a medical publisher," said Robin Boss, COO at TriStar.
One of the clients TriStar is helping out is the American Assn. of Diabetes Educators, which produces the AADE Annual Meeting & Exhibition each year. Boss said TriStar creates about 15 publications and services for the association's annual meeting, including program books, previews, dailies, a meeting guide and the drop bag for the hotel rooms.
"When they're getting ready for their meeting, it's their busiest time of the year," Boss said. "We take the workload off them altogether."
TriStar Publishing started the services for AADE in 2003, the same year the company merged with another and became TriStar.
