TSW Fastest 50 Winners' Profiles
-- Tradeshow Week, 11/5/2007
Show launched in: September 2002.
Held in 2007 at: Las Vegas Convention Center.
Show details: “The 2007 show expanded gross square footage by 250,000 square feet over the prior year, to total 750,000 sq. ft. Exhibit space for the show sold out by May of the prior year, just as it has each previous year with an extensive waiting list.”
A TSW Fastest 50 show because: “Our show is competitively priced in all areas, and we have a friendly, personable and caring staff.”
Smartest thing we did: “Surround ourselves with professional, caring and knowledgeable temporary staff through referrals from existing full-time staff.”
Dumbest thing we did: “Permit our staff to celebrate their birthdays, all of which occur each year during our show.”
The best stroke of luck we had: “Directly after Sept. 11, 2001, selling out our first year’s show within 48 hours after it was announced, which prompted a waiting list of over 300 manufacturers.”
I knew we were going to be successful when: “All the positive and complimentary e-mails and letters poured in after our show.”
The next opportunity for us is: “To continue to grow our attendee base by cultivating international buyers, and to create a green or natural pavilion within our existing show format.”
The next challenge for us is: “To continue to meet the needs of our current and prospective exhibitors, as well as attendees, as the show continues to significantly grow.”
Worst nightmare: “Nobody shows up!”
If I could change one thing it would be: “A more positive attitude toward us, the customer, in our host city. In a city undergoing such an enormous growth rate and with such high hotel occupancy, we have come to feel that sometimes we are not appreciated, and that if we did not fill the hotels (which we do), they could find other groups that would fill them.”
Best celebrity appearances at the show: “Our staff! Okay, real celebrities? The Lennon Sisters actually rented booth space at our last show, as well as performed in our new product showcase.”
The funniest thing that happened at the show was: “An exhibitor inquiring about how big their 10’x10’ booth space was.”
If I wasn’t a show manager I’d be: “Retired and living in Hawaii.”
Meet the Show Manager
Larry Schur, president and COO of All Baby & Child, became a show manager because, as he joked, “I love challenges, and no one else would do it.” Prior to his gig running ABC Kids Expo, he spent 11 years as executive director of the Natl. Independent Nursery Furniture Retailers Assn. He also spent five years as director of marketing for Simmons juvenile division, eight years in the same role for Gerber and eight years as a buyer of infant, toddler and juvenile furniture for the 45-store Goldblatt Brothers chain in Chicago.
AccessoriesTheShow (Holiday/Resort, Spring/Summer, Fall/Winter Collections)
Show launched: January 1977. Repositioned in: January 2001.
Last held in: August 2007.
A TSW Fastest 50 show because: “Business Journals has developed and delivered a truly unique proposition for the accessories industry. Through an innovative and value-added approach, AccessoriesTheShow offers its clients opportunities for growth and profits unlike other shows in its market.”
The smartest thing we did: “We changed the name of the show, but only after we changed virtually every other aspect of it. A name change itself can generate a lot of interest, but if it does not represent substantive change within the show, that interest is fleeting. Over a period of several seasons, we revamped everything about the show – marketing, operations, décor and sales.”
The best stroke of luck we had: “We had to drastically downsize in net square footage for one season. It caused our sales team to edit out what didn’t make sense in the show’s merchandising, which ended up being a blessing. What we came out with was a well-focused show that made a positive impression on the industry.”
I knew we were going to be successful when: “The word-of-mouth in the industry was working in our favor. The show’s former name and production had a negative image. It took many years to reposition it, and when the word-of-mouth became positive, we knew the tide had turned.”
The next challenge for us is: “We are starting to encounter the challenges of a significant wait list. While most show managers would love to have a long wait list, it isn’t something to take lightly. It has its pros and cons.”
If I could change one thing: “I would not have date and space issues.”
Meet the Show Manager
BRITTON JONES, president and CEO of Business Journals, said if he weren’t managing AccessoriesTheShow, he’d be a struggling publisher – which makes sense, considering the fourth-generation family-owned company produces three publications and two Web sites, in addition to its eight tradeshows. Jones said he became a show manager because expanding into face-to-face media was the next logical step to take. He added, “While we struggled for many years and continue to be challenged with moving the show forward and not becoming stagnant, thanks to the great team around me, I can honestly say that we did not do anything truly dumb.”
Show launched in: 1981.
Held last year in: Las Vegas and Orlando.
A TSW Fastest 50 show because: “AFCOM continues to stay innovative and increase awareness in the data center industry.”
Smartest thing we did: “Partnered with TradeshowLogistics, which allows us to produce extra income from our showfloor, while keeping costs down for our exhibitors.”
The best stroke of luck we had: “Believe it or not, major tragedies such as blackouts, terrorism and natural disasters helped us refocus the way we do business, and in turn have led to great success – not that we ever want these types of disasters to happen. Our show has just been fortunate to overcome these issues.”
The next challenge for us is: “Turning every opportunity that comes our way into a successful venture.”
Worst nightmare: “Our show was scheduled to be in New Orleans the year that Katrina hit. Scrambling for a new venue was not my idea of fun. It all worked out; however, we did lose some attendees at that particular conference.”
If I could change one thing: “I would wave my magic wand and, poof, Las Vegas would treat shows my size and smaller as if we mattered. It is very difficult to find space in Vegas. The convention center doesn’t want us, and we no longer fit in most of the hotels. Food and beverage minimums are outrageous.”
Our most serious competition is: “We are lucky enough to not have much competition. However, a show such as Data Center Dynamics is what I would consider competitive for our attendees’ budgets.”
The funniest thing that ever happened at the show was: “We once had a cross dresser who registered as an attendee – and the attendee’s guest. It was hilarious to watch this person come one day as a man, and the next as a woman. This took guts.”
Meet the Show Manager
JILL ECKHAUS, president of AFCOM, said if she wasn’t a show manager she’d want to be a person who comes up with ideas for new reality shows. “I’m sick of the same shows being recycled,” she said. “Here’s one: Cameras follow around one of the TSW Fastest 50 winners, maybe Data Center World! I know at least 50 people who would be interested in that.”
ASIS Intl. Annual Seminar & Exhibits*
Show launched in: 1954.
Held in 2007 at: Las Vegas Convention Center.
Our exhibitors are: Manufacturers, distributors and service providers of security services, products, technologies and consulting.
Our attendees are: “Corporate decision-makers who provide security services for their organizations or clients.”
Meet the Show Manager
SHANNON BURCH is manager of exhibitions for ASIS Intl., an international organization for security professionals that has more than 35,000 members. This year’s show was expected to attract upwards of 27,000 professional security attendees and 900 exhibiting companies to 290,000 net square feet of space.
Show launched in: 1989 as American Academy of Audiology Annual Convention and Expo.
Held in 2007 in: Denver.
A TSW Fastest 50 show because: “Exhibitor trust, revitalizing of the education component, branding and the market all contributed to the growth.”
Smartest thing we did: “Reversed a culture of distrust between show management and exhibitors by forming an exhibitor advisory panel, which has encouraged exhibitor support and growth.”
The best stroke of luck we had: “Our decorators worked their magic in getting us open on time when a city double-booked our move-in.”
I knew we were going to be successful when: “Our program committee caught our vision for the branding initiative in educating our presenters to engage and focus on the attendees, versus the 'sage on the stage,’ as is typical of science meetings.”
The next challenge for us is: “To help former leaders of the association focus on the future.”
Our exhibitors are: Manufacturers and suppliers of hearing health care products and services.
Our attendees are: Audiologists who diagnose and treat hearing loss and disorders.
Meet the Show Manager
SABINA TIMLIN said the next opportunity for the association is a timely one. It’s being addressed by the association’s public awareness campaign, “Turn It to the Left,” built around an educational rap tune explaining the dangers of noise-induced hearing loss.
Show launched in: 1993. Held in 2007 in: Boston.
A TSW Fastest 50 show because: “Record growth the past three years.”
Smartest thing we did: “Move to a convention center that could accommodate our growth.”
Dumbest thing we did: “Say we were sold out before we were, due to staffing issues.”
The best stroke of luck we had was: “Adding a great marketing and sales team in 2006.”
I knew we were going to be successful when: “We developed a sales and marketing strategy, and saw and heard the excitement about the event leading up to it.”
The next opportunity for us is: “Selecting venues that allow for a growing convention.”
The next challenge for us is: “Many of these venues are not in regions with a high concentration of biotech, so our marketing strategy will change.”
Our exhibitors are: Biotech companies, suppliers and state and national economic development entities.
Our attendees are: Senior-level biotech professionals in research and development.
Worst nightmare: “Biotech companies, like many others, make decisions to attend very late. We’re always nervous until about two weeks before the convention.”
If I could change one thing: “To have the staff and money to implement all the good ideas we get from our committees.”
Best celebrity appearances: President Bill Clinton and Michael J. Fox.
Our most serious competition is: “We are the only biotech show of our kind – a business show with over 12,000 partnering meetings, 200 educational sessions and nine networking receptions.”
The funniest thing that ever happened at the show was: “A Bono (lead singer of U2) impersonator in Boston this year. Bono was on our list as a potential keynote speaker, so, because we had talked about it, people really thought he was at the event.”
If I wasn’t a show manager I’d be: “A stay-at-home mom, volunteering for everything I think is important on the planet.”
Meet the Show Manager
ROBBI LYCETT became a show manager because, “after working in the different areas of show management over the years, I came to love the tradeshow industry, and I enjoy working with all the great people, many of whom have been my mentors.”
catersource Conference & Trade Show*
Show launched in: 1991.
Held in 2007 at: Sands Expo & Convention Center in Las Vegas.
A TSW Fastest 50 show because: “Catering is one of the fastest growing food service segments in the U.S., and our catersource team is dedicated to growing the company.”
Special event: “We have a Big Ticket Raffle on the second day of the tradeshow. Attendees receive a ticket with their registration, and they need to be present to win, which generated traffic on the showfloor.”
Smartest thing we are doing: “Moving the show to the Las Vegas Convention Center for 2008 so we have more room to grow.”
We knew we were going to be successful when: “Exhibitors were not only sharing their success stories with us, but with other vendors who had not been at the show. Good news travels fast!”
Biggest show challenge: “Space limitations.”
Best Celebrity appearances: Wayne Newton, Debbie Fields and high-profile catering industry leaders. “In 2008, we will have Colin Cowie and Robin Waters as keynote speakers.”
Meet the Show Manager
JOLENE IHLE’S knowledge of the catering and event industry comes from years of hands-on experience producing award-winning events for Mintahoe Hospitality Group, a partner in producing catersource. Her clients have ranged from Elton John, to the Carlson Worldwide Marketing Group, to President George W. Bush.
CMTA Hartford Boat & Fishing Show
Show launched in: 1969. Held in 2007 in: Hartford, Conn.
A TSW Fastest 50 show because: “We had an opportunity to grow our exhibitor space significantly.”
Smartest thing we did: “Fought hard to get our boat show into the new Connecticut Convention Center.”
Our exhibitors are: Boat manufacturers, distributors and dealers.
Our attendees are: The public.
Dumbest thing we did: “Were not prepared for the exhibitor demand for space.”
The best stroke of luck we had was: “Working with a premier facility and staff.”
I knew we were going to be successful when: “We were sold out months in advance.”
The next opportunity for us is: January 2008.
The next challenge for us is: “Working with our exhibitors through a strange economy.”
Worst nightmare: “Bad weather unexpectedly.”
If I could change one thing: “Better anticipate my exhibitors’ needs.”
Best celebrity appearances: Charlie Moore and the Mad Fisherman.
Our most serious competition: “Has finally gone by the wayside.”
Meet the Show Manager
When the Connecticut Marine Trades Assn. needed to scale back on its staff, losing its show manager in the process, Executive Director GRANT WESTERSON decided to give the position a try himself. Ten years later, he feels like he must be doing something right. “Another 10 years, and I may just get the hang of things,” he joked. He claims if he weren’t a show manager, he’d be “bored, have a lot of time on my hands and be looking for something to do.”
Congress – Canada’s Intl. Horticultural Trade Show & Conference*
Show launched in: 1973.
Held in 2007 at: Toronto Congress Centre.
A TSW Fastest 50 show because: “We incorporated another show with ours and the industry is still growing.”
Smartest thing we did: “Collocation of shows.”
Dumbest thing we did: “Invite a travel sell-off company to exhibit to try and fill last-minute space.”
The best stroke of luck we had: “Warm weather, as most of our attendees are snowplowers, and our show is in January.”
I knew we were going to be successful when: “We treated exhibitors like our association members.”
The next opportunity for us is: “Attracting a pool and spa show.”
The next challenge for us is: “Hoping the industry stays healthy.”
Our exhibitors are: Suppliers of equipment, products and services for the landscaping industry.
Our attendees are: Landscape contractors, garden centers and nurseries.
Worst nightmare: “Setting a 108-year-old record for snowfall during our show.”
If I could change one thing it would be: “Move the show to the summer.”
Best celebrity appearances: “NHL hockey players. Now that’s Canadian.”
Our most serious competition is: “U.S. shows.”
Meet the Show Manager
Show manager PAUL DAY has been in the business since 1978. “Like most others, I worked for a publishing company that wanted to start a tradeshow,” he said. Today, he is in the Canadian Assn. of Exposition Management Hall of Fame and plans to remain a valuable member of the industry until retirement.
Show launched in: 1985. Held last year in: Orlando.
A TSW Fastest 50 show because: “The CTIA show represents all things wireless, a very dynamic industry that is experiencing explosive growth and development.”
Smartest thing we did: “Evolve and reinvent the show year after year to include new audiences and industry segments.”
The best stroke of luck we had: “Aggregating a top-notch show management team.”
Our exhibitors are: PCS cellular, paging, narrowband paging, mobile computing, fixed wireless services and the infrastructure, hardware and accessories that accompany each of these services.
Our attendees are: “The decision-makers in the industry.”
Best celebrity appearance at the show: Presidents Bill Clinton, George H.W. Bush and Jimmy Carter; international leader Mikhail Gorbachev; industry heavy-hitter Bill Gates; and entertainment icons LL Cool J, Magic Johnson, Sean “P. Diddy” Combs and Russell Simmons.
Meet the Show Manager
ROB MESIROW pulls double duty as vice president of business operations and show director for CTIA – The Wireless Assn. Responsible for strategic planning, development and oversight of CTIA’s tradeshows (including CTIA Wireless I.T. & Entertainment, a TSW Fastest 50 winner last year), he’s got his hands full. It’s no wonder he says that if he weren’t a show manager he’d be “stress-free.”
Show launched in: October 2004.
Held last year in: Chicago.
A TSW Fastest 50 show because: “We identified a small niche that represented a soon-to-be-bigger industry that was about to come into its own. The industry needed its own unique and unobstructed showcase.”
Smartest thing we did: “Deciding to launch the show in a very time-pressured six-month schedule in 2004.”
Dumbest thing we did: Nothing, “so far.”
I knew we were going to be successful when: “Major industry players supported the launch of the show and key attendees actually showed up for the first event.”
The next opportunity for us is: “To expand internationally.”
The next challenge for us is: “To expand the show’s brand meaningfully on the Web and maintain an improved year-round relationship with our audience.”
Our exhibitors are: Digital signage and interactive solution and technology providers.
Our attendees are: Point-of-consumer media network decision-makers in retail, hospitality, financial and public spaces.
Worst nightmare: “Keeping our attendee base growing as fast as our exhibitor base.”
If I could change one thing it would be: “How some convention centers and convention and visitors bureaus deal with smaller shows and launches.”
Our most serious competition is: “For our attendees’ time, which affects their ability to attend our show.”
Meet the Show Manager
ANGELO VARRONE is not just the show manager; he’s also the company CEO. For an event that’s just a few years old, it’s been on a rocket ship ride of growth. “The best stroke of luck we had was good timing … launching the show as the industry’s growth rate began to accelerate,” Varrone said.
Electronic House Expo Spring/Fall*
Shows launched in: 2000.
Held last year in: Orlando (spring); Long Beach, Calif. (fall).
Smartest thing we did: “Launch a West Coast event immediately following the success of the first spring event.”
Dumbest thing we did: “Hosting a VIP Builder Lounge, to which nobody came.”
The best stroke of luck we had: “Establishing our connection with the Consumer Electronics Assn. when they acquired the High-Definition Audio-Video Network Alliance.”
The next opportunity for us is: “Only The Shadow knows ...”
Meet the Show Manager
Show manager KEN MOYES said he got into the field because he’s “a control freak!” Maybe he has to be in order to run two TSW Fastest 50 shows at the same time. If he wasn’t a show manager, he said, he’d want to work for the Boston Red Sox.
Show launched in: 1989. Held this year in: Orlando.
A TSW Fastest 50 show because: “We keep doing what we do best: Provide our attendees and exhibitors with the best education, training and business opportunities in the most convenient and cost-effective way possible.”
Smartest thing we did: “Create an innovative and affordable attendee conference pricing plan that still leads the industry.”
DUMBEST THING WE DID: “Do I have to answer that?”
I knew we were going to be successful when: “I began to see many of the same attendees return year after year because they thought we really understood their needs.”
Our next opportunity is: “Successfully rolling out our new EMS at FireHouse events to complete the full integration of related Fire, EMS and Rescue applications.”
The next challenge for us is: “Same as our next opportunity!”
Our most serious competition is: “Ourselves!”
The funniest thing that ever happened at the show was: “Participating last minute in a simulated hostage rescue demonstration as a casualty. There was a long line of staff who wanted to pull the trigger!”
Meet the Show Manager
DAVE CAPLIN said he would be a professional EMT and paramedic if he weren’t a show manager. Although he’s now with Cygnus Expositions, owner of EMS Expo, and his career includes positions at Cahners Expositions (now Reed Exhibitions), A/E/C/ Systems and Advanstar Communications, Caplin was a volunteer EMT in college.
F&I Conference & Expo (Finance & Insurance)
Show launched in: 2004.
Held last year at: Mandalay Bay Hotel & Casino, Las Vegas.
A TSW Fastest 50 because of: “A 50-percent total net square footage growth between 2004 and 2006.”
Smartest thing we did: “Collocated industry-related conferences, expanded training and certification programs, worked with our sponsors and exhibitors to build a better networking environment in the exhibit area and packaged sponsorship opportunities into customized turnkey programs.”
What would we do differently next time: “Start early and maximize the buzz that the F&I Conference and Expo is the place to be.”
Our biggest show challenge: “Collocating five conferences into one.”
Meet the Show Manager
JEAN FRITZ manages the shows for Bobit Business Media’s automotive group, which she joined in 2005. Fritz said she enjoys making sure exhibitors and sponsors receive maximum value and return on investment for their participation.
Show launched in: 2001. Held last year in: Las Vegas.
A TSW Fastest 50 show because: “We work closely with the industry to deliver world-class content, new features and a look into the future of gaming. Our customers are our No. 1 priority, and we strive to deliver more value to them every year.”
Smartest thing we did: “Working with important industry associations, including the American Gaming Assn. and the Assn. of Gaming Equipment Manufacturers.”
I knew we were going to be successful when: “The show we launched against canceled.”
The next opportunity for us is: G2E Asia.
The next challenge for us is: “Expanding the event into another hall.”
Our exhibitors are: Manufacturers of products and providers of service for the gaming, hospitality and entertainment industries.
Our attendees are: International and domestic gaming executives and buyers who attend to find new products, services, technologies and ideas relative to the gaming, hospitality and entertainment industries.
Worst nightmare: “A hepatitis A scare at the show a few years back.”
Best celebrity appearance at the show: Clint Eastwood.
OUR most serious competition is: “The ICE Show.“
Meet the Show Manager
Courtney Muller is a Reed Exhibitions group vice president and, since the show launched in 2001, she has made numerous changes to G2E – which Global Gaming Expo is better known as – including its conference program. Muller said if she weren’t a show manager, she would either be flipping houses or gardening.
Show launched in: 1958 as the APPMA Show. Re-branded as Global Pet Expo in 2005.
A TSW Fastest 50 show because: “Global Pet Expo is the most comprehensive show in a fast-growing industry.”
Held in 2007 in: Orlando.
Smartest thing we did: “Recognized that the boutique segment of the industry was going to grow and made sure that the show catered to boutique buyers.”
Dumbest thing we did: “Didn’t allow independent retailers to attend the show for more than 40 years.”
The best stroke of luck we had was: “When pet owners began to see their pets as members of the family instead of just animals.”
I know we are successful: “Every time I see a pet owner pampering a pet.”
The next opportunity for us: “Manufacturers have only just begun to scratch the surface of the luxury and premium aspects of the pet products industry.”
The next challenge for us is: “Not knowing what issue will arise next with products that are manufactured in China.”
Best celebrity appearance at the show: Lassie.
Our most serious competition is: “Complacency.”
Meet the Show Manager
Though ANDREW DARMOHRAJ knew little or nothing about the industry when he took a part-time job at a show management company during college, the experience left its mark. He went on to become an educator, but he soon found himself drawn back to the showfloor. Years later, as both show manager and senior vice president of the American Pet Products Manufacturers Assn., Darmohraj seems hooked. “You get to enjoy the sense of accomplishment once the show is open ... That doesn’t happen in many jobs,” he said.
The Great American Trucking Show*
Show launched in: 1999. Held last year in: Dallas.
A TSW Fastest 50 show because: “The event effectively serves a niche within the trucking industry.”
Smartest thing we did: “Combined all of our company’s resources – data, magazines, e-marketing – to effectively reach the marketplace.”
I knew we were going to be successful when: “Industry-leading anchor exhibitors accepted the show and began exhibiting annually.”
The next opportunity for us is: “Our company is predominately a publishing company. We plan to expand our tradeshow platform with events that complement our core interests.”
The next challenge for us is: “To grow our recently acquired Great West Truck Show – Las Vegas.”
Our exhibitors are: Manufacturers of heavy and medium trucks, engines, components, trailers and anything associated with heavy and medium trucking.
Our attendees are: For-hire trucking company management, owner-operators, private fleets, company drivers and others aligned with our industry.
If I could change one thing it would be: “Drayage rates!”
Best celebrity appearance at the show: Mark Cuban, Roger Staubach.
If I wasn’t a show manager I’d be: “Missing the (TSW) Fastest 50.”
Meet the Show Manager
ALAN K. SIMS, vice president and executive director of Randall-Reilly Events Group, is an old hand at the TSW Fastest 50 with three-time (counting this year) winner The Great American Trucking Show. In fact, at last year’s TSW Fastest 50 event, Sims went home with the trophy for fastest-growing consumer-hybrid show. Like most good executives, he gives credit for the success to his team, but he also believes working for an integrated media company, that has lots of products in the industry the show serves, is a huge help.
Greenbuild Intl. Conference & Expo*
Show launched in: 2002. Held in 2007 in: Chicago.
A TSW Fastest 50 show because: “Of our industry and the movement. Green building has become a major force in building and construction. Our show houses the products, and our attendees are the decision-makers and buyers.”
The best stroke of luck we had was: “In Pittsburgh in 2003, with the new convention center just opening. Some of the construction was just finished in time for the show.”
If I could change one thing it would be: “(Suppliers) would truly adopt our greening guidelines beyond our visit and make a true corporate commitment to sustainable practices within the local hospitality community.”
Meet the Show Manager
KIMBERLY LEWIS, director of conference and events at the U.S. Green Building Council, said her favorite place to hold a tradeshow was “where the price is right.” The Baltimore native, who studied at Hood College, said her current job is her dream tradeshow job, but if she weren’t in show management she’d be a teacher.
Hearth, Patio & Barbecue EXPO*
Show launched in: 1980.
Held in 2007 at: Reno-Sparks Convention Center in Reno, Nev.
A TSW Fastest 50 show because: “Of the increased growth of innovations for indoor-outdoor living.”
The next opportunity for us is: “Encouraging the green products movement.”
Worst nightmare: “A snow storm on opening day.”
Best celebrity appearances at the show: Steven Raichlen, an American barbecue chef, author and TV host.
Our most serious competition is: “The housing market.”
The funniest thing that ever happened at the show was: “Seeing a whole ostrich being cooked on a rotisserie.”
Meet the Show Manager
KELLY VANDERMARK, director of meetings and expositions for the Hearth, Patio & Barbecue Assn., hails from Endicott, N.Y., and is a graduate of Binghamton University. She moved to Alexandria, Va., in 1994, and has been involved in meeting planning ever since.
Show launched in: 1950.
Held last year in: Anaheim.
A TSW Fastest 50 show because: “The pro AV industry is rapidly expanding globally into technology application markets.”
Smartest thing we did: “We created product-specific technology pavilions on the showfloor that have helped us expand into new market segments.”
I knew we were going to be successful when: “We continued to rebook more space on site for the following year’s show to more companies than the prior year’s rebook.”
Worst nightmare: “In 2001, having the registration servers go down on the opening morning of the show and handing out blank name badges.”
If I could change one thing it would be: “To have every exhibitor follow up on their show leads in order to fully realize a show’s ROI.”
Meet the Show Manager
What makes it all worthwhile for JASON MCGRAW, InfoComm Intl.’s senior vice president of expositions, is transforming a bare showfloor into one filled with “gorgeous exhibits.” But even with the success of the show, he’s not one to rest on his laurels. “Keeping up with technology and channel changes in our industry” is the show’s biggest challenge, he said. If he weren’t on a showfloor, McGraw said, “I’d be a guitar player in a rock band."
Show launched in: February 2004. Held in 2007 in: San Juan, Puerto Rico.
A TSW Fastest 50 show because of: “INTERPHEX’s global brand, strong event team and support from local partners and industry.”
Smartest thing we did: “Embraced the local market, cultures and passion of Puerto Rico, and listened to all our local partners.”
The best stroke of luck we had was: “Launching the event before our competitors.”
I knew we were going to be successful when: “The registration lines were busy at 6:45 p.m. on the last day of the event that closed at 7 p.m.”
The next challenge for us is: “The U.S. pharmaceutical market slowdown due to competition from India and China.”
Meet the Show Manager
The opening reception of INTERPHEX Puerto Rico gave KEVIN RICHARDS fodder for plenty of funny stories later. That’s because the group vice president at Reed Exhibitions classifies his attempts to speak Spanish as the funniest thing that happened at the show. He became a show manager because of his leadership and sales skills, but said he would be an event sales leader or a teacher if this career hadn’t panned out.
Intl. Boston Seafood Show & Seafood Processing America
Show launched in: 1982. Held last year in: Boston.
A TSW Fastest 50 show because: “Of growth in both exhibit space and visitor attendance.”
Smartest thing we did: “Added and invested in a key buyer program.”
The best stroke of luck we had was: “Avoiding snowstorms during our first year at the new Boston Convention and Exhibition Center.”
I knew we were going to be successful when: “A convoy of full shuttle buses arrived on opening morning under police escort.”
The next challenge for us is: “Getting through a date change to February due to an earlier Easter holiday in 2008.”
Our exhibitors are: Seafood and seafood technology professionals; processing, refrigeration and freezing equipment manufacturers; and seafood packagers.
Our attendees are: Buyers from the food service and catering, retail, distribution, supplier and services businesses.
If I could change one thing it would be: “Making it easier for international-style exhibits to build stands as they do abroad.”
Best celebrity appearance at the show: Last year, the crew from “Deadliest Catch.”
Meet the Show Manager
For MARY LARKIN, vice president of seafood expositions for Diversified Business Communications, the show’s attendees are its most valuable asset. And its exhibitors are “global, interesting and dedicated to their industry,” she said.
Intl. Contemporary Furniture Fair (ICFF)*
Show launched in: 1988.
Held in 2007 at: Jacob K. Javits Convention Center of New York.
A TSW Fastest 50 show because: “The Javits Center is transformed into a global haven for design devotees.”
Smartest thing we did: “ICFF Studio, a truly practical venue for emerging talents.”
The best stroke of luck we had was: “This year, the rain held off for our opening night party at the Museum of Modern Art’s garden.”
I knew we were going to be successful when: “We imagined it.”
The next opportunity for us is: “Materials Matter, an exhibition of cutting-edge materials and innovative production processes.”
The next challenge for us is: “Our secret.”
If I could change one thing it would be: “The number of hours in a day.”
Meet the Show Manager
PHIL ROBINSON, show manager of the Intl. Contemporary Furniture Fair, got his start in the industry after joining George Little Management in 1989. His current accounts include the Intl. Hotel/Motel & Restaurant Show and GLM gift shows in Boston and San Francisco.
Intl. Fuel Ethanol Workshop & Expo
Show launched in: 1996, when the tradeshow component was added to the conference that started in 1985.
Held in 2007 in: St. Louis.
A TSW Fastest 50 show because: “The tradeshow and conference has grown an average of 40 to 63 percent each year since 2005.”
Smartest thing we did: “We recognized that the tradeshow aspect of this conference was a strength, and therefore we put a lot of additional focus on developing the tradeshow into a world-class expo.”
The best stroke of luck we had was: “The ethanol industry boomed due to oil prices and the overall consciousness by consumers about reliance on petroleum.”
The funniest thing that ever happened at the show was: “Before the show, we misprinted the phone number for the venue, which led delegates to a 1-800 sex line.”
Meet the Show Manager
STEVE STUCKO, now group director of conferences and events for BBI Intl., said he became a show manager because he was “always dreaming of ways to make the next event bigger and better than the last.” He added,“I have this crazy, uncontrollable need to create and manage complicated projects.”
ISC West (Intl. Security Conference)*
Show launched in: 1967.
Held in 2007 at: Sands Expo & Convention Center, Las Vegas.
A TSW Fastest 50 show because: “Each year, ISC West becomes increasingly more important to the international security industry.”
Smartest thing we did: “Launch ISC365.com, an industry portal, at the 2007 event.”
I knew we were going to be successful when: “All of the bellwether companies participated in the event and used the show to transform their businesses.”
The next opportunity for us is: “To continue to globalize the brand along with our partner, the Security Industry Assn.”
Meet the Show Manager
Like many in the tradeshow world, DEAN RUSSO, group vice president for Reed Exhibitions’ security and life safety portfolio, is seeing green – but it’s mixed with white. In another life, the Connecticut native would like to coach the New York Jets.
Show launched in: 1995. Held last year at: Rhode Island Convention Center, Providence, R.I.
Show Manager
Lindsay Roberts
Kitchen/Bath Industry Show & Conference*
Show launched in: 1981.
Held in 2007 at: Las Vegas Convention Center.
Key to the show’s success: “A strong collaboration with all the stakeholders. Natl. Kitchen and Bath Assn., owner of K/BIS, produces the conference and has reacted to the changing information needs of a healthy marketplace.”
Smartest thing we did: “Growing the show into an additional building, making it into a three-building show.”
What we would do differently next time: “Rethink how we handle registration. We underestimated the number of on-site registrants.”
Biggest challenge: “Managing the show traffic plans to ensure that we managed the growth of the showfloor.”
Strangest thing that happened at the show: “A territorial showdown between two union groups.”
Meet the Show Manager
CORY SMITH, vice president of the Kitchen and Bath Group for Nielsen Business Media, has been with the show four years, working closely with Cathy McConnell, director of shows and conferences for the national association. What Smith likes best about being a show manager is “the opportunity to bring together information, products and networking opportunities that will help our market and customers succeed.”
Show launched in: 1972. Held in 2007 in: Louisville, Ky.
A TSW Fastest 50 show because: “The show continues to grow at a rapid pace as we strive to meet the ever-increasing needs of our attendees and exhibitors.”
Smartest thing we did: “Implementing an in-house CAD-based floor plan management system and computerizing all of our operations.”
Dumbest thing we did: “Unknowingly contracting for show dates that fell on Easter weekend.”
The best stroke of luck we had was: “Major manufacturers approaching us with the idea to bring top-tier entertainment to the show.”
I knew we were going to be successful when: “The show steadily outpaced the well-established competition and developed a powerful industry following.”
The next opportunity for us is: “Expansion into existing arena space and continued expansion outdoors.”
The next challenge for us is: “Meeting the ever-increasing demand for exhibit space.”
Our exhibitors are: Manufacturers and service providers in the heavy-duty trucking industry.
Our attendees are: Decision-makers in the heavy-duty trucking industry.
Worst nightmare: “Waking up late the morning of opening day and realizing that some important detail has not been addressed.”
If I could change one thing it would be: “Unlimited parking and exhibit space.”
Best celebrity appearance at the show: Richard Petty, Toby Keith, Orange County Choppers, Kasey Kahne, Alabama, Reba McEntire, Big & Rich, Brooks & Dunn and LeAnn Rimes.
I became a show manager because: “I wanted more opportunities to interact with interesting people on a daily basis.”
Our most serious competition is: “Ourselves.”
The funniest thing that ever happened at the show was: “A power outage that affected more than a third of the show. (It’s funny now.)”
Meet the Show Manager
How does a man like TOBY YOUNG go from being a college chemical engineering major to show manager? He said it was the appeal of having more human interaction than an engineering career might provide. Citing the show’s need for new perspectives and ideas, Young got involved with The Mid-America Trucking Show 15 years ago while fresh out of college.
Mid-Atlantic Hardscaping Trade Show
Show launched in: 2001. Held in 2007 in: Atlantic City, N.J.
A TSW Fastest 50 show because: “Our dedicated team plans this event with a refreshed vision every year.”
Smartest thing we did: “Incorporated bilingual signage and staffing in this event, and incorporated education and hands-on training.”
Dumbest thing we did: “Free beer on the showfloor.”
The best stroke of luck we had was: “Good weather for six out of seven years. This event is held in February in the Northeast. The primary attendee base is landscape contractors who rely on snow plowing for revenue throughout the winter. If it snows, show attendance is affected.”
I knew we were going to be successful when: “We moved to a new location and ran out of box lunches after our walk-up attendance was four times the volume from previous years.”
The next opportunity for us is: “Incorporating masonry contractors in the show mix.”
The next challenge for us is: “Keeping the education interesting and new in order to attract new attendees and retain the existing attendees.”
Our attendees are: Landscape contractors.
Worst nightmare: “The governor shutting down the state roads due to weather.”
If I could change one thing it would be: “Doing away with all of the companies starting up tradeshows similar to existing shows.”
Best celebrity appearance at the show: Brian Gurry, host of TV show “American Builder.”
I became a show manager because: “It was a new experience with promises of learning something new.”
Our most serious competition is: “Time.”
Meet the Show Manager
For SALLY O’SHEA and program manager Jon Bowman, the funniest thing that ever happened was when a staff manager scanning badges at the show entrance did not allow the owner of the company to enter because he did not recognize him. “It is funny now,” O’Shea said.
ModaManhattan (Holiday/Resort, Spring/Summer & Fall/Winter Collections)
Show Launched: January 2002. Held last year in: August 2007.
A TSW Fastest 50 show because: “The proven ability to orchestrate an innovative and value-added approach to show production was a welcomed and needed venue for the ready-to-wear industry. Through ModaManhattan, the manufacturers and retailers of better ready-to-wear now have a proven avenue for growth and profits.”
Smartest thing we did: “Stayed the course. These events take an enormous amount of time and investment to develop and brand within the fashion industry. You also run into unforeseen situations that can hinder your plans. For instance, our first sales kit mailed on 9/11/2001. We also had other obstacles to overcome, like limited space, team changes and such.”
The best stroke of luck we had: “Finding the right director of sales. We had a lot of confidence in the product we delivered, but finding someone to convey that message was a key element of success. It takes a special person to have the contacts in the industry and the savvy to sell. When we were lucky enough to find just the right person, things really took off.”
The next opportunity for us is: “While we still have an immense amount of organic growth to foster and cultivate domestically, the next big opportunity is to expand internationally.”
The next challenge for us is: “To continue enhancing and upgrading the show’s resources and presentation without offending our loyal cliental.”
Worst nightmare: “Losing the appropriate dates and space. It’s the number one reason I lose sleep at night.”
Meet the Show Manager
BRITTON JONES, president and CEO of Business Journals, oversees not one, but two TSW Fastest 50 shows. For more on him, see “AccessoriesTheShow.”
Show launched in: 1993.
Held in 2007 at: Boston Convention & Exhibition Center.
A Fastest 50 show because: “We challenge ourselves every day to keep the New England Grows! experience fresh and relevant.”
Smartest thing we did: “When we moved to the BCEC, we used the opportunity to rethink our tradeshow floor. Now we’ve got wide aisles, interactive learning centers, a huge common area, lots of natural light, and our attendees love it.”
Worst nightmare: “We run a tradeshow in Boston in February, and more than 30 percent of our visitors plow snow for a living.”
The defining moment for our show was: “The day we opened the doors in Boston on Feb. 1, 1993, and 4,000 people showed up.”
The most profitable tradeshow idea I ever had: “Getting four like-minded groups to realize that they were liked-minded enough to combine their annual events into one and create New England Grows!”
Our next opportunity is: “We are the original green industry, and we are encouraged that the rest of the world has come to realize the enormous benefit of flowers, plants and trees, as well as the professionals who grow, install and care for them.”
Meet the Show Manager
Tradeshows are truly a family affair for M. VIRGINIA WOOD. In fact, she married her decorator, Ed Finnegan. “Ed was my original contact at Freeman’s Boston office back in the early ’90s, and we’ve worked together ever since,” Wood said. “Our 7-year-old daughter is probably one of a handful of second-graders who could give you an accurate definition of drayage.”
Outdoor Retailer Summer Market*
Show launched in: August 1981.
Held in 2007 at: Salt Palace Convention Center.
A TSW Fastest 50 show because: “More than 1,000 companies, including 150 new exhibitors and 21,000 attendees, participated in the show.”
Smartest thing we did: “Bringing the bouldering (climbing) competition near to the show venue and incorporating competition into show marketing campaigns.”
Dumbest thing We did: “Inadvertently changed the pattern of advisory board meetings for manufacturers, retailers, reps and suppliers.”
Best stroke of luck: “The availability of a last-minute venue change, due to drought conditions, of our open air demo event.”
Our next challenge: “To utilize ancillary space, given that we are sold out at the Salt Palace Convention Center.”
Worst nightmare: “Another trip home like the last one: flight canceled while on the tarmac and a 2 a.m. hotel check-in, among other issues.”
The one thing I would change is: “Building another 400,000 square feet onto the Salt Palace Convention Center.”
Best Celebrity appearance: “Robert F. Kennedy Jr., because he is hailed as a champion working to conserve the wild places and natural landscapes and waterways.”
Meet the Show Manager
KENJI HAROUTUNIAN, a member of the Nielsen Sports Group since 1999, became show director for Outdoor Retailer tradeshows in April 2007. Haroutunian said if he wasn't a show manager, he’d be “peddling the outdoor lifestyle somehow, some way.” He said he liked being a show manager because he has “the market experience, passion and the support team in place to best serve the exciting human-powered outdoor sports world.”
Pennsylvania RV & Camping Show*
Show launched in: 1968.
Held last year AT: Hersheypark Sports & Entertainment Complex, Hershey, Pa.
A TSW Fastest 50 show because: “The RV industry continues to grow each year, as more and more families discover the benefits of RVing.”
Smartest thing we did: “Continue to include educational seminars with the tradeshow.”
Our exhibitors are: RV manufacturers, dealers, campgrounds and suppliers.
Our attendees are: Dealers, campground operators and consumers interested in RVs.
Show launched in: 1994.
Held last year at: Orange County Convention Center, Orlando.
A TSW Fastest 50 show because: “We strive to stay focused on meeting and exceeding the needs of our attendees and exhibitors. As a result of our commitment to them, we continue to grow and be successful.”
Smartest thing we did: “Hired and retained quality staff members.”
The best stroke of luck we had was: “That the Orlando market was open for this type of event.”
I knew we were going to be successful when: “We had to move the show from a hotel to the Orange County Convention Center. I think it’s important to remember that success is an ongoing process.”
The next opportunity for us is: “To continue to develop the different segments of our show on both the exhibit floor and in our education classes.”
The next challenge for us is: “To continue to keep our shows fresh. In an industry that is constantly changing, you cannot be stagnant.”
Our exhibitors are: Manufacturers and distributors of products that are marketed and sold to members of the beauty industry.
Our attendees are: Licensed professionals and students in the beauty industry that are eager to educate themselves and their staffs.
Worst nightmare: “Hurricanes.”
If I could change one thing it would be: “Fewer exclusives.”
Best celebrity appearance at the show: “It could have been Paris Hilton, but she ended up going to jail the same week she was scheduled to appear at our event.”
Our most serious competition is: “Mergers, acquisitions and consolidation among exhibitors who produce their own events.”
Meet the Show Manager
HOWARD BRITT, president of the Premiere Show Group, may have become a show manager purely by accident, but he said, “I do enjoy heading and supporting the efforts it takes to make this show possible.” If he were going to do something else, though, it would be in sales.
Show launched in: 1979.
Held in 2007 in: Orlando.
A TSW Fastest 50 show because: “The National Shooting Sports Foundation and Reed Exhibitions make a successful team.”
The best stroke of luck we had: “Having our core exhibitors break away from another show and launch SHOT.”
The next opportunity for us is: “Adding more related product segments to the show.”
The next challenge for us is: “Keeping attendance matched with exhibitor and square footage growth.”
The funniest thing that ever happened at the show was: “Charlie Woo. He was a one-man company that didn’t like his booth location, so he kept moving during the show to any open spot he could find and setting up his booth. We finally had to place his booth in a supervised location. He returned the following year and tried to set up a booth without even paying. He was sneaky, but he was creative.”
Meet the Show Manager
JIM BUCKLEY, vice president and show manager at Reed Exhibitions, had a stroke of luck when it came to being a show manager: “I was in the right place at the right time and grateful for it.” He couldn’t name another profession he would rather be in, but said he’d miss working with great people if he wasn’t a show manager.
Spa & Resort/Medical Spa Expo & Conference Los Angeles
Show launched in: 2004. Held last year in: Los Angeles.
A TSW Fastest 50 show because: “Fitness, lifestyle, health and wellness are key demographic trends driven by new procedures and services to lengthen and enhance beauty.”
Smartest thing we did: “Launch the events when we did, when the new spa and medical procedures were just gaining in popularity and public acceptance.”
I knew we were going to be successful when: “We were able to clone the events in other cities and add the medical component.”
The next opportunity for us is: “Growth of the brand into other cities and areas.”
Our exhibitors are: Manufacturers and suppliers of spa and spa-related products and procedures.
Our attendees are: Spa owners.
Meet the Show Manager
EILEEN BAIRD, group vice president for Reed Exhibitions, also manages several other Reed shows, including Intl. Vision East and West and the Spa & Resort/Medical Spa Expo & Conference New York.
Show launched in: 1987.
Held last year in: Las Vegas.
Our exhibitors are: Suppliers of stone and stone products, equipment and services to stone quarries and manufacturers.
Our attendees are: Managers and technicians in stone fabricating plants and quarries.
Show launched in: 1990.
Held last year at: Sands Expo & Convention Center/Venetian Resort Hotel Casino, Las Vegas.
Our exhibitors are: Floor covering manufacturers, suppliers and distributors.
Our attendees are: Retailers, interior designers, architects, installers and remodelers.
Subsea Tieback Forum & Exhibition
Show launched in: 2001. Held in 2007 in: Galveston, Texas.
A TSW Fastest 50 show because of: “(An) excellent conference and exhibit in a fast-growing industry.”
Dumbest thing we did: “Change from a forum to a conference for one year.”
The best stroke of luck we had was: “Being in a fast-growing industry in the world’s offshore market.”
The next challenge for us is: “Moving to a bigger venue in San Antonio.”
Our exhibitors are: Suppliers to the subsea oil and gas industry.
Our attendees are: Subsea engineers from oil companies.
Worst nightmare: “An unseasonable hurricane through Galveston.”
Meet the Show Manager
CRAIG MORITZ said of his show, “We could put a man on the moon with the phenomenal technology used in subsea oil and gas production.” Having worked for PennWell for nine years, Moritz is the director of petroleum events and sales.
Show launched in: 2001. Held in 2007 at: Shreveport (La.) Convention Center.
A TSW Fastest 50 show because: “A new venue allowed the show to grow.”
Smartest thing we did: “Worked with exhibitors to understand how to reach the correct demographic they are looking for.”
What we would do differently next time: “Try to get more camping destinations to participate.”
I knew we were going to be successful when: “We saw a line of people waiting at the show entrance that extended the length of the building.”
The biggest challenge for us was: “Convincing the dealers that the new venue would attract the same customers that have been attending the show for years.”
The biggest misconception about our industry is: “That gas prices will keep people from buying motor coaches.”
Meet the Show Manager
KEVIN HUMMER, president of RJ Promotions and a previous TSW Fastest 50 winner, said he is pleased that “the awards recognize shows all over the country that sometimes feel like little fish.”
Show launched in: 1990. Held in 2007 in: Orlando.
A TSW Fastest 50 show because: “Since its inception, VoiceCon has focused on a very specific audience and market: enterprise networking and communications technologies, products and services.”
Smartest thing we did: “React quickly to what we were hearing from our customers, attendees and exhibitors, as well as from the market and technical experts with whom we work. This was the reason VoiceCon expanded to a second event on the West Coast in 2005.”
The best stroke of luck we had was: “Moving the event to Orlando in March, just as the market was beginning to explode.”
The next opportunity for us is: “Broadening our audience and exhibitors by leveraging the next major shift in how businesses use communications.”
Our attendees are: Professionals within enterprise IT organizations.
Worst nightmare: “VoiceCon 2003. A blizzard hit the East Coast on the weekend before the event, shutting down transportation nationwide well into the week.”
I became a show manager because: “I was at the right place, at the right time.”
Our most serious competition is: “Ourselves, by not keeping in close touch with our market and not paying attention to the underlying shifts in how customers want to use communications products.”
Meet the Show Manager
FRED S. KNIGHT, general manager and co-chair of VoiceCon Orlando, said he became a show manager because he was “at the right place at the right time.” And it’s a good thing because, he said, if he wasn’t working for CMP Media on the show, he would “not be as happy as he is today.”
Show launched in: 1921.
Held last year at: Washington (D.C.) Convention Center.
A TSW Fastest 50 show because: “We grew.”
Smartest thing we did: “Switched our focus to the congressional and regulatory aspects.”
Dumbest thing we did: “Didn’t switch our focus sooner.”
The best stroke of luck we had was: “A new convention center.”
I knew we were going to be successful when: “We switched our dates.”
The next challenge for us is: “Filling hotel beds.”
Our exhibitors are: Auto manufacturers.
Our attendees are: The U.S. Congress, regulatory agencies, their staffs and consumers.
If I could change one thing it would be: “The entire event would be on one level.”
Best celebrity appearance at the show: John Cena (professional wrestler and actor).
I became a show manager because: “All the good accounting positions were taken.”
Our most serious competition is: “Other Tier I auto shows.”
The funniest thing that ever happened at the show was: “The mother who brought her children to meet Sponge Bob and wanted to know why all the cars were there.”
Meet the Show Manager
ROBERT YOFFE said if he weren’t a show manager he’d be a country-western singer, “but I’d also need to be able to sing.”
Show launched in: 2001.
Held in 2007 at: TRADEX Exhibition Centre in Abbotsford, British Columbia.
A TSW Fastest 50 show because: “Of rate of growth.”
Smartest thing we did: “In 2003, we moved the show to the TRADEX Exhibition Centre in the Fraser Valley region, home of the fastest-growing communities in all of Canada.”
I knew we were going to be successful when: “Our attendance increased by 72 percent the year we moved.”
The next opportunity for us is: “Another consumer or tradeshow in western Canada.”
Worst nightmare: “This is a real nightmare I have had. I’m standing alone in the middle of the concrete floor of this huge facility – in my dream it’s the B.C. Place Stadium (in Vancouver, British Columbia) – with nothing on the showfloor: bare concrete, no drape, no carpet, no exhibitors, not a stick, and nothing is ready … All of the sudden it’s show opening, and hordes of visitors start heading down the ramps towards the showfloor.”
Our most serious competition is: “Other women’s shows that have come and gone.”
Meet the Show Manager
MURAT OLCAY, president of Encore Exhibitions and show manager for the West Coast Women’s Show, said he’s “hooked on the adrenaline rush and social aspect of show time.” Before the women’s show, he served as vice president of operations for Aerospace North America, the continent’s largest biennial aerospace tradeshow.
World of Asphalt Show & Conference*
Show launched in: 2001.
Held last year AT: Orange County Convention Center, Orlando.
A TSW Fastest 50 show because: “Incredible growth in terms of exhibit space and number of exhibitors.”
Smartest thing we did: “Changed venues so the show wasn’t held in the same city two years in a row.”
Dumbest thing we did: “Didn’t include drayage as part of the package plan for smaller exhibitors.”
The best stroke of luck we had was: “Perfect weather for the show’s outdoor road paving working-equipment demonstration.”
The next opportunity for us is: “Collocation with the inaugural World of Aggregates Forum & Expo in Orlando in 2009.”
The next challenge for us is: “Continuing to grow our event.”
Worst nightmare: “When an exhibitor who was found to be in violation of show rules canceled their exhibit space and then came to the show to meet with attendees anyway.”
If I could change one thing it would have been: “Better advocating the importance of drayage in our exhibitor package plan.”
Meet the Show Manager
This year, SARA TRUESDALE MOONEY succeeded Megan Tanel as show manager of World of Asphalt. But she was no stranger to the show: She already was promoting it and other Assn. of Equipment Manufacturers’ shows as director of promotions for expositions. Mooney opted to step into her current position because “the role offered exciting new challenges,” she said.
Show launched in: 1975.
Held last year AT: Las Vegas Convention Center.
A TSW Fastest 50 show because: “WOC becoming the premier annual event for the commercial construction industry, the economy performing well the past few years and our move to Las Vegas have all played roles in our growth in square footage and attendance.”
Smartest thing we did: “Moved registration to Level 2 of the South Hall and sold additional exhibit space there as well.”
Dumbest thing we did: “Used golf carts to move attendees between the Central and South halls.”
The best stroke of luck we have: “With over 250,000 square feet of exhibits and events outdoors in Vegas in January, the sun always seems to shine – three years running.”
I knew we were going to be successful when: “We made Las Vegas our permanent home.”
The next challenge for us is: “The LVCC enhancement.”
Our exhibitors are: Equipment, material and service providers for the concrete and masonry construction industries.
Our attendees are: Concrete and masonry general contractors; builders, developers, architects, engineers, dealers and distributors; concrete producers; and other specialty concrete contractors.
Worst nightmare: “Loss of space, less attendees and rain.”
Best celebrity appearance at the show: “Bill Geist from the 'CBS Sunday Morning News’ did a great segment on WOC two years ago.”
Our most serious competition is: “A slowdown in construction would be of concern long-term, but the inconvenience of travel and time out of the office for our attendees is the immediate competition.”
The funniest thing that ever happened at the show was: “A couple was married on top of a pump truck on our tradeshow floor.”
Meet the Show Manager
TOM CINDRIC started as the show director of Hanley Wood’s World of Concrete in 2001. “Who wouldn’t want to be a show manager when you have the best and most experienced team in the tradeshow industry?” Cindric asked. If he wasn’t a show manager, he said he would be “the next best thing” – a salesman for the Las Vegas Convention & Visitors Authority.
