Nimlok, Imageworks Tie the Knot
Heidi Genoist -- Tradeshow Week, 2/29/2008 10:54:00 AM
Niles, Ill.-based Nimlok has picked a partner in Las Vegas: Imageworks Event Production & Management. Imageworks has joined Nimlok’s worldwide network, which encompasses 200 authorized distributor partners in 56 countries, including 110 in the United States.
Michelle Szalbirak, who oversees national business development for Imageworks, said the company switched from Skyline to Nimlok because the former, exclusive relationship with Skyline was impeding its growth, while the new deal with Nimlok would be more flexible.
“We’re not a fully branded partner with Nimlok, and we’re non-exclusive, which means we can carry their product line in addition to other products and services, based on our clients’ needs,” Szalbirak said. Although Nimlok has given Imageworks jurisdiction over Nevada and Sacramento, Calif., “the parameters do not exclude us from marketing our services anywhere in the world,” she added.
On the other hand, the arrangement with Skyline carried geographical restrictions that prevented Imageworks from serving clients outside Nevada.
“Everybody in the world comes to Las Vegas for shows,” Szalbirak said. “Technically, we couldn’t go and solicit our services before the show to anybody outside the state, so that limited us.”
Szalbirak had been with Skyline for 15 years, moving to Las Vegas from Toronto nine years ago to assist in the burgeoning operation and becoming owner in 2005. She now heads the 10-person office at Paradise Road and Warm Springs Road.
Through Imageworks, Nimlok gains an “experienced partner” in the Las Vegas market, Nimlok President Simon Perutz said. “It was critical that a Nimlok partner in Las Vegas be positioned to develop the business and serve the needs of a broad range of clients. Michelle Szalbirak and the organization she has built are exceptionally well prepared with the right attitude, infrastructure and expertise to capitalize on this opportunity.”
Through its Nimlok partnership, Imageworks can offer custom tradeshow booth design and fabrication, in-house graphics, turnkey exhibit management, showfloor services, and exhibit shipping and storage.
