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Exhibiting Made Easy

-- Tradeshow Week, 6/30/2008

Everyone wants their booth to be bigger, better and, if that's not possible, to at least draw a crowd. Whether it's a 10'x10' at a small show or a giant booth at a Tradeshow Week 200 event, these products and services will help the exhibitor.

The biggest big screen

Prestige AV & Creative Services' 120-feet-wide projection screen officially is turned on. The screen, said to be the largest in the United States, requires eight 15,000 lumen projectors and is driven by Dataton's “Watchout” presentation software. The software blends the projectors into single, full-motion video on its 1,800 square foot surface. Prestige AV & Creative Services unveiled the screen to the Intl. Assoc. of Machinists and Aerospace Workers (IAMAW), who plan to use it during their quadrennial Grand Lodge Convention in Orlando Sept. 7-13.

Go to www.prestigeav.com

Seeing is believing

Staging Connections, in collaboration with Telstra and Bytecraft Entertainment, and in partnership with Musion Australia, created a mobile, 3-D, video conferencing hologram, allowing real-time interaction between users in different locations. Using a video camera to film, the image is transmitted over Telstra's network and projected using Staging Connections' Christie HD projection system and a Musion Eyeliner optical projection system, which projects a life-size hologram onto a 12-meter by 4-meter Musion foil. The hologram gives the look and feel of the person being in the same room as the audience.

Go to www.stagingconnections.com

Super scanner!

TokenWorks released its IDWedge ID Scanner Solution, which the company said will be the first ID scanner to provide the advantages of easy setup and accurate scanning. The IDWedge scans driver's licenses and credit cards directly into an existing computer application and doesn't require additional software. Using the E-Seek Model 250 Bar Code/ Magstripe scanner, the IDWedge automatically fills in form fields, with the ability to read the magnetic stripe or 2-D barcode from any U.S. license, most Canadian licenses, military IDs and bank payment cards. The IDWedge is compatible with TokenWorks' Model 250 scanner and will make lead capture a more streamlined process.

Go to www.tokenworks.com

Award-winning presentation platform

Catevo Group's ShowLogic, a winner of the Meeting TechOnline Top Technology Suppliers 2008 Awards, is a new presentation platform designed for sales and marketing professionals. ShowLogic transforms monologues into conversations and allows users to organize, link and navigate both traditional and interactive media. The program works with several presentation tools, including PowerPoint, Adobe Flash animation, Windows Media, PDF files and photographs.

Go to www.show-logic.com

Follow-ups that follow up

ListeNation launched its Pre-recorded Follow-up System (PFS Call), which company officials said will bring a lead follow-up solution to the marketing-to-sales disconnect. PFS Call is a series of recorded messages sent at regular intervals to an exhibitor or generated lead. The first message is delivered the same day the lead visits the booth. Message No. 2 is sent one week after the event to non-respondent leads, while the final pre-recorded message is sent seven days later, assuring all leads receive follow-up calls. A detailed report of all call attempts, including unreachable leads, is delivered to the sales representative after the third message.

Go to www.ListeNation.com

No projector? No problem!

Turning Technologies' ResponseCard AnyWhere allows customers to receive audience responses no matter what equipment they have available. With a handheld LCD screen, the highly portable ResponseCard AnyWhere is no larger than a deck of cards. The system allows for instant polling at the press of a button, while attendees respond to multiple choice options via a wireless keypad.

Go to www.turningtechnologies.com

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