TSW Association Show Launches

Stephanie Corbin -- Tradeshow Week, 10/7/2008 12:44:00 PM

Welcome to the inaugural issue of TSW Association Show, a biweekly e-newsletter focusing on tradeshows and meetings in the association sector.

It’s no surprise to any of our readers that tradeshows owned by associations – or sponsored by them – are a huge segment of the industry. According to Tradeshow Week research, 89 shows on the most recent TSW 200 were owned by associations.

And with association shows come a whole different set of needs that are different from for-profit shows: The shows are there to serve different industry segments with education sessions, to provide new technology for the markets, to build a community and put all those different pieces together in one place.

In this issue are a few of the types of regular features you can expect biweekly:

• an interview with the head of the association for associations: John H. Graham IV, president and CEO of the American Society of Assn. Executives & The Center for Assn. Leadership

• a story about SmithBucklin, the largest association management company, acquiring St. Paul, Minn.-based Amedco, which provides associations and organizations with certification and accreditation services for educational programs

• a schedule of upcoming association shows

We believe this is an example of the news you can expect every two weeks in TSW Association Show.

Please send any news, tips, people items or ideas to TSW Association Show Editor Stephanie Corbin at stephanie.corbin@reedbusiness.com.