Toy Fair, Engage! Expo Collocate

-- Tradeshow Week, 6/22/2009 1:03:00 PM

The Toy Industry Assn.'s American Intl. Toy Fair will collocate with Show Initiative's Engage! Expo, previously Virtual World Expo, at the Jacob K. Javits Convention Center of New York in February. The Toy Fair will run Feb. 14-17 and Engage! Expo will run Feb. 16-17. Attendees will have access to both showfloors. "The Engage! Expo conference will expose Toy Fair exhibitors and attendees to best practices, current trends, and effective strategies behind the most successful online brand extensions," said Marian Bossard, TIA vice president of meetings and events.

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