The Midwest Clinic
-- Tradeshow Week, 12/14/2009
Where: McCormick Place, Chicago
When: Dec. 15-19 (annual)
Show manager: The Midwest Clinic
First year of show: 1946
Who exhibits: Colleges and universities; festivals, competitions and camps; instrument manufacturers; music accessories, journals, publishers and retailers; and performing organizations
Who attends: Music educators, primarily middle and high school band directors
New this year: After decades of being held in a hotel in downtown Chicago, The Midwest Clinic is moving up into the big time – to McCormick Place West – to accommodate the show’s tremendous growth.
The bottom line: At a time when most shows are seeing the number of exhibitors and the showfloor shrinking, according to show organizers for the The Midwest Clinic, this show is projected to have 120 booths more than it had last year. “That’s been a great benefit for everyone,” said a spokeswoman for the organization, of the show’s growth.
Sources: 2009 TSW Data Book; The Midwest Clinic
