Making an Exhibitor's Life Easier

Seattle Software Corp.'s ShowGo software system allows exhibit coordinators to achieve more in less time, stay on top of vital information, and communicate and distribute the information efficiently and effectively. The system is a single point of collaboration for all budgets, forecasts and marketing strategies surrounding an event, and multiple users can access this networked information at their discretion.

The ShowGo Task Management section creates all tasks for the entire show, including deadlines, reminders and assigning tasks to individuals automatically, with one click. The system is hosted on the exhibitor's local area network or wide area network, and features flexible, professional reports that can be easily e-mailed.

StrayLight Virtual Reality Experiences' eight-seat Virtual Theater system has been a hit for such exhibitors as Rockwell Automation, which used its Virtual Reality helmets and shaker chairs featuring "Fear Factory," a custom-made three-dimensional animated production, at the Allen-Bradley Automation Fair last year in Anaheim. The event, sponsored by Rockwell Automation, attracted more than 7,000 attendees. In a light-hearted way, StrayLight's four-minute 3-D movie featured the top 10 fears faced by Rockwell Automation's clients and — naturally — offered the firm's solutions. It was styled as an amusement park ride, similar to a haunted house adventure.

Rockwell Automation also used a smaller, four-seat version as part of its traveling Mobile Global Manufacturing Fair.

Videofilm Systems describes its super wide angle-viewing video screens as "the brightest and clearest screens in the world." They are 10 times brighter than normal screens, five times brighter than conventional high gain screens and can be floor- or wall-mounted. Screens up to 10.5 feet wide are available, as are smaller "Presenter" 40-inch screen kits for tradeshows and presentations. The images are clear and bright, even in very bright rooms or in daylight. Videofilm Systems says the screens offer the highest quality reproduction of natural colors and the highest contrast images.