Event Tech Blog
Recent Posts
Recent Comments
Most Commented On
Archives
Posted by Stephen Nold on February 4, 2010
Industries: Associations, Events, Exhibiting, Exhibitors, People, People, People, People, Show Management, Suppliers, Technology, Tradeshows, Tradeshows
Posted by Stephen Nold on December 30, 2009
...old friends for bold partners...and bold ideas for new horizons.
What kind of change [will interesting trends] cause in the next year? ...Read More
Posted by Stephen Nold on December 29, 2009
What is the Twitter action called Retweet? When someone has posted a Twitter message, often called a Tweet, it can be resent to your own community by an action called a retweet. It is an easy way to forward messages and information that you have found useful or entertaining. The letters RT next to the Twitter name is the typical format of a message that is being retweeted. Unfortunately, many Twitters users go crazy with this idea and it can quickly become a nuisance without a few guidelines. While retweeting a message is often interpreted as a supportive action and can generate additional visibility, don't become someone that can't provide your own opinions and content. Retweeting is a great way to share information and express support to your colleagues, but don't go overboard. Here are ...Read More
Posted by Stephen Nold on December 28, 2009
 There are two camps on video. One belief is the low cost, do it on your own with a flip camera and capture cool stuff as it happens on the show floor. The second attitude is that it pays to hire a professional. The results from either approach can result in great content. As for our events, we have elected to go with the professionals. Nothing against the do it yourself approach. But I have a lot of other things happening on show day and the last task that I am going to do well, is to remember to pull out a flip camera and capture video. With professionals walking our floors, we have watched the quality of our vid...Read More
Posted by Stephen Nold on December 28, 2009
As I jumped into several LinkedIn communities this morning, I was amazed to see how very little hype was being promoted on social media. It seemed like most of the discussions and comments involved 'doing business'. In the past, it seemed that every other post was 'social media this...or social media that'. It seemed rather refreshing that the discussion of social media as the cure for all woes was NOT the focus of the conversations. Maybe it is just my perception that the conversations were less about the value of social media and more about how we can execute various marketing tools, social media included, that will benefit our tradeshow industry and are customers. ...Read More Industries: Associations, Conferences, Events, Meetings, People, People, People, People, Suppliers, Technology, Tradeshows, Tradeshows
Posted by Stephen Nold on December 28, 2009
So what is all the fuss about social media? C'mon, with all the hype, is there really anything to this whole Facebook, LinkedIn and Twitter thing? Especially for tradeshows, events and exhibitors? Can this 'new media' thing make a difference for us? Yes and No. Yes, it can make a difference with some simple plans and resources applied according to a specific business objective. No, it won't make a difference and it can be a waste of time and money (usually less money because of the low cost) if not approached correctly. So what are some ways to get this whole social media initiative launched? Here are 8 innovative approaches that just might get your organization down the path with social media.
...Read More
Posted by Stephen Nold on December 28, 2009
Michael McCurry is a 30 year veteran of the meetings & events industry and a great friend. I met him in his current role as a Strategic Account Manager with Experient who is responsible for oversight of the relationship between Experient and numerous corporate and association clients. He is an active member of the Professional Convention Management Association (PCMA). Michael McCurry recently explored the role of social media in future events and invited several event professionals thought leaders to join in the conversation. Participants included: Jessica Levin, President & Chief Connector, Seven Degrees Commu...Read More Industries: Associations, Events, People, People, People, People, Suppliers, Technology, Tradeshows, Tradeshows
Posted by Stephen Nold on December 26, 2009
Social media has one fundamental reason for becoming the online success platform that it has become. Trust. When someone initiates a relationship through LinkedIn, Facebook or Twitter, they are accepting that person into a small, known trusted group. If you send me a message via LinkedIn or Facebook, I will read it. ...Read MoreIndustries: Associations, Events, Meetings, People, People, People, People, Technology, Tradeshows, Tradeshows
Posted by Stephen Nold on December 26, 2009
 With all due respect to the great Dr. Suess
I can connect with my Left friends. There are so many things you can learn about, but Industries: Associations, Events, Exhibitors, Meetings, People, People, People, People, Suppliers, Technology, Tradeshows, Tradeshows
Posted by Stephen Nold on December 16, 2009
 I always arrive at IAEE Expo Expo with the intention to blog about the event each day. I also always leave overwhelmed by the early morning meetings to late night 'networking' without having completed a single blog post. This year any different? No. But I did learn a lot. For my small brain, Expo Expo is always the injection of new ideas, new relationships and new business processes launching into the next year. A summary of what I learned in Atlanta this year:
Posted by Stephen Nold on December 14, 2009
 Last week I had the privilege of hosting the first IAEE Tweetup in Atlanta. It turned out to be a great casual opportunity to meet many of the people who were providing a stream of tweets during the conference. With co-hosts Dave Lutz, Rick Calvert and John Tisdale (John really launched the whole idea and should be commended for his effort), many of IAEE's social media users gathered for fellowship and fun. The sign-up list had over 35 signed up and the room was completely full when I headed out the door to my next destination. The best part is I had the chance to connect with @GregRuby, @michellebruno, @MsStallings, @TarynP, @jkinfosalons, @melissaooi, @SkylineExhibits, @carrieferenac, @scrappinmichele, @Joy...Read More Industries: Associations, Conferences, Events, Meetings, People, People, People, People, Technology, Tradeshows, Tradeshows
Posted by Stephen Nold on November 29, 2009
 On November 23, 2009, three days before Thanksgiving, LinkedIn's Adam Nash announced that the LinkedIn Platform was open for business and that developers worldwide can integrate LinkedIn into their business applications and Web sites. This is a momumental announcement for Events and Exhibitions as our industry continues to embrace the benefits of Social Media marketing. In the past, access to the LinkedIn platform was exclusive to select partners. Now software developers will have the opportunity to build embeddable widgets on LinkedIn which can be integrated into websites. The ability to access LinkedIn profiles and contacts externally is a huge benefit for...Read More Industries: AV & Technology, Events, Exhibitors, Meetings, People, People, People, People, Suppliers, Technology
Advertisement
|
Advertisements
|
|
|
|
I have the privilege of speaking to the collection of global show leaders at the 