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Twitter: In 140 words or less
July 11, 2008
Raise your hands if you’ve heard of twitter.com. Twitter is part of the new wave of Web 2.0 technologies (Web 2.1 maybe?). Twitter, in short, allows people to keep in contact with one another in short messages, 140 words or less. A new user creates an account and starts finding other twitter users to ‘follow’: every time a person the user is following posts a message, the user is notified. Similarly, other people can elect to follow this new user as well, and every time this user posts a message, everybody following him/her receives it as well. You can quickly see the appeal.
Families and friends now have easy access to see what everybody else is up to. A user can write, “I’m going to this coffee shop now,” to see if anybody else feels like going. Or alternatively, I can ask “Any body know of a good restaurant in such and such an area?” and see the responses I get. Or, as in the case of James Buck, a UC Berkeley journalism graduate student, he communicated from the back of an Egyptian police car, let his friends know that he was being arrested and was able to get immediate attention of the US consulate (check out his story).
Twitter should be of interest to show organizers for the easy, quick, and extremely useful mass communication it provides. Twitter messages can be distributed via website, special widgets, instant messaging, and, most conveniently, through text messaging. Show organizers can create a Twitter account and keep all of their attendees and exhibitors informed of news and updates at the show. Further, Twitter can allow groups of attendees to be kept informed: where they’re meeting, where they’re going to lunch, ect. Twitter’s potential in the Tradeshow and Meetings Industry is astronomical. Just see what other people think of Twitter at the Online Marketing Blog, Web Worker Daily, and Type Pad Hacks and then imagine what it can do for you.
Posted by Stephen Nold on July 11, 2008 | Comments (2)
