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Is Interesting Content Better than Quality Content?August 9, 2009 I returned last week from the experient e4 customer conference and did something that I have never done ever before in front of an audience. I sang. Yep, you heard it right – I sang.
Now for those of you that know me, you realize that this task is beyond my skill set. I have never even hummed before an audience – ever. I will be the first to tell you that a couple of voice lessons could not have hurt.
Why? Well it was somewhat of an experiment. First, I did have a pretty funny message about social media. Second, I wanted to measure the power of video. From the initial results, it appears that our industry is starved for interesting video content.
This observation matches my experience. I haven’t really seen anything lately that is earth shattering, grabs attention or creates a memorable impression.
But here is the dilemma. By posting this video on YouTube and obtaining over 300 views in three days, are we proving that interesting content is found to be better than quality content?
You can decide for yourself. http://www.youtube.com/watch?v=UeN_gkkU2KU Ignore the first 1 minute 23 seconds of humorous background slides that can’t be seen in the video. Jump to the ‘story and song’ and judge for yourself – I suspect you will find the singing flawed, the approach different and the results?
One other note – I have had 2 more requests to repeat the same performance in other speaking engagements. I guess ‘America’s Got Talent or Not’ just came to the Events and Exhibitions industry.
Now where is that telephone number for the voice instructor... Posted by Stephen Nold on August 9, 2009 | Comments (16) Industries: Associations, Conferences, Events, Exhibitors, For-profits, Meetings, Production Technology, Show Management, Speakers, Speakers & Entertainment, Suppliers, Technology, Tradeshows
August 9, 2009
In response to: Is Interesting Content Better than Quality Content? Veronica Butler-Borrer commented: I think it depends on context- for example, I would rather have a "Quality" meatloaf than an "interesting" one, but then I would rather go to an "Interesting" Play than a "Quality" one (Though in that regard they might be the same)
August 9, 2009
In response to: Is Interesting Content Better than Quality Content? Chuck Dimmitt commented: If anybody criticizes the video you can always tell the "I Nold you is wasn't all that great?. You can, however, take pride in having stepped outside the box to do something different. I can't imagine it will tarnish your image at all. In fact, you will likely get considerable inexpensive publicity for your cause. If singing adds to the objective of your speeches, and is requested by your clients, what do you have to lose?
August 10, 2009
In response to: Is Interesting Content Better than Quality Content? Dragan Simic commented: I think its great to every now and then do something out of the ordinary and push ourselves out of our habitts. Good for you!
August 10, 2009
In response to: Is Interesting Content Better than Quality Content? Pat Pathade commented: Pretty remarkable;-) In fact the first thing that came to my mind on reading about your gig was Seth Godin's blog post titled "How to be remarkable". Perhaps you had though of that. If not, it is well worth a second read. Chuck and Veronica are spot on.
August 10, 2009
In response to: Is Interesting Content Better than Quality Content? Peter Cook commented: Stephen,
August 10, 2009
In response to: Is Interesting Content Better than Quality Content? Stephen Nold commented: Pat,
August 10, 2009
In response to: Is Interesting Content Better than Quality Content? Jennifer M Miller commented: I think that it bodes well to have a mixture to keep things fresh and the audience engaged - but certainly the reason that certain confernces/trade shows are thriving and others are headed south is due directly to offering an education and nuggets of information that the attendee can use and potentially help their companies ride out these tough economic times .
August 10, 2009
In response to: Is Interesting Content Better than Quality Content? Stephen Nold commented: Jen
August 10, 2009
In response to: Is Interesting Content Better than Quality Content? Joan Eisenstodt commented: Courage is what it took! Good for you.
August 10, 2009
In response to: Is Interesting Content Better than Quality Content? Jitender Singh Beniwal commented:
August 10, 2009
In response to: Is Interesting Content Better than Quality Content? Stacey Kannenberg commented: Standing ovation to YOU! I absolutely loved the message!
August 10, 2009
In response to: Is Interesting Content Better than Quality Content? Margaret Wolfe commented: Speak on! And everyone should watch the full clip.
August 10, 2009
In response to: Is Interesting Content Better than Quality Content? Cheryl Richter commented: Interesting makes quality, I believe. Some of the most interesting artists weren't the best quality-wise. Plus you're not presenting yourself as a singer, but a speaker...right?
August 10, 2009
In response to: Is Interesting Content Better than Quality Content? Stephen Nold commented: Cheryl,
August 21, 2009
In response to: Is Interesting Content Better than Quality Content? Shivanarayan Ganeshan commented:
August 21, 2009
In response to: Is Interesting Content Better than Quality Content? Liz Luya commented:
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