Link This |
Email this |
Blog This |
Comments (0)
Do we need Social Media?
September 23, 2009
Roger,
Great post. http://www.twitterthoughts.com/social-media-news-analyses/2009/9/22/four-word-definition-of-social-media.html?lastPage=true#comment5600131
You have taken my simple question and offered a simple answer, rich with explanation. I enjoyed your other important question "Do we need Social Media?" I suspect that more and more business executives are waking up to the realization that social media is not a fad. If harnessed correctly, social media offers a new way to present a brand discussion on the customer's terms.
I was shocked by yesterday's Wall Street Journal article WPP Chief Tempers Hopes for Ad Upturn. The leader of the world's largest communications company, Sir Martin Sorrell, admitted that they do not ever expect to return to the same level of profits from traditional marketing. He also stated they had been slow to move to new media. He still seemed confused by new media as he asked, what is a Kindle? Or more important to his organization, how is it changing his business model for brand promotion.
In the words of REM, "it's the end of the <traditional marketing> world as we know it, and I feel fine."
Posted by Stephen Nold on September 23, 2009 | Comments (0)
