I cannot get over the advancements that are coming to our industry.  The list is extensive: RFID, social networking, plasma messaging centers, dashboard tools, and robust analytical solutions.  All of these products could be working together to make show management easier.  Well, sort of…these tools also complicate the integration challenges.  Sure a cool innovation is nice to have, but how does it play into the overall enterprise system?  I have been on the floor when technology comes crashing down.  It is not a pretty sight.

Don’t misunderstand me; I am all for evolution of show floor solutions.  I just continue to ask hard questions about the business processes that support strategic vision.  No matter how cool, technology for technology’s sake becomes a mere sizzle factor and can not be considered valuable unless it is tied to legitimate business objectives.