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Top Technologies for 2008: Internet Video
February 22, 2008
Internet video or streaming media has become highlighted by the recent success of YouTube. It is not much of a stretch to make the connection between video clips and the appeal to advertisers.
The success of this technology has been based on the ability to deliver more data at higher speeds. With the adoption of streaming media content providers like YouTube that standardize the viewing of content, users can easily upload, view and share video clips.
Four evolutionary technologies emerged in the late 1990s impacting the availability of videos
- increased access to networks, especially the Internet
- use of standard protocols and formats, such as TCP/IP, HTTP, and HTML
- commercialization of the Internet
- greater network bandwidth, especially in the last mile
Since almost everyone has access to broadband internet, videos can be downloaded or streamed with great ease. For the tradeshow environment, this convenience now allows events to post educational, informational, or promotional material online for attendees to access. Generating internet video also creates potential ad space before each video, similar to the online news models. Enter again the business model and place where the greatest revenue opportunity exists. Guess the question for association executives and show producers is “got video?”
Posted by Stephen Nold on February 22, 2008 | Comments (2)
