Hey, you know who’d make a great keynote speaker? Facebook CEO Mark Zuckerberg!

That must have been what organizers of the South by Southwest, or SXSW, interactive media conference March 7-16 in Austin thought. And to draw out the notoriously tight-lipped 23-year-old who’s behind of one of the hottest technologies going, they enlisted the help of journalist Sarah Lacy, who was to interview him on stage. After all, the BusinessWeek reporter on the Silicon Valley beat has written a book on Web 2.0 (to be released in May), which includes a portion on Zuckerberg.

What could possibly go wrong?

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