Event Tech Blog

September 30, 2009 | Link This | Email this | Comments (0)

The most powerful approach for distributing a brand message through a community is outside of the company communication structure.  Communities give more trust (and value) to a voice that is (or appears to be) un-tethered to traditional brand marketing and sales efforts.

Blogs, webinars, customer and industry communications that are distributed outside of web assests and social media tools owned by the organization become extremely influential. While this means losing control of the content, it does require some thoughts on how to leverage and promote these messages.

For example, suppose Stephen Nold writes a blog post describing the new media push by Registration company A.  That company wants to have a process that grabs key highlights of that discussion relevant to their brand and promote it to the rest of the world.

Additiona...Read More

September 30, 2009 | Link This | Email this | Comments (0)

I was totin' my pack along the social media track,
When ‘long came an email without any fact.
It said "If you're goin' to socialize, Mack, connect out back."
And so I linked to his group to see what it lacked.
He asked me if I'd seen a group without any trust and he started to probe.
And I said, "Listen man, I've traveled every site on this globe!"

I've been everywhere, man.
I've been everywhere, man.
Crossed the internet bare, man.
I've breathed media air, man.
Social media - got my share, man.
I've been everywhere.

...Read More

September 30, 2009 | Link This | Email this | Comments (0)

If you haven't already had a chance to sign up for the MTO Tech series webinar scheduled for October 1st, 1:00-2:00 EDT, you should check it out.  Our featured presenter, Jason McGraw, Senior Vice President Expositions Infocomm International will be discussing how InfoComm is using social media to improve the design and development of their community.

Mr McGraw will cover how InfoComm is seeking to develop dialog within the community and increase member engagement with social media tools.  InfoComm...Read More

September 23, 2009 | Link This | Email this | Comments (0)

Roger,
Great post.  http://www.twitterthoughts.com/social-media-news-analyses/2009/9/22/four-word-definition-of-social-media.html?lastPage=true#comment5600131

You have taken my simple question and offered a simple answer, rich with explanation.  I enjoyed your other important question "Do we need Social Media?"  I suspect that more and more business executives are waking up to the realization that social media is not a fad.  If harnessed correctly, social media offers a new way to present a brand discussion on the customer's terms. 

I was shocked by yesterday's Wall Street Journal article WPP Chief Tempers Hopes for Ad Upturn.  The leader of the world's largest communications company, Sir Martin Sorrell, admitted that they do not ever expect to return to the same level of profits from traditional marketing.&n...Read More

September 22, 2009 | Link This | Email this | Comments (0)

Version:1.0 StartHTML:0000000149 EndHTML:0000001065 StartFragment:0000000199 EndFragment:0000001031 StartSelection:0000000199 EndSelection:0000001031 Thought they sources were pretty good.  

http://www.nickburcher.com/2009/03/twitter-demographics-and-usage.html

http://www.quantcast.com/twitter.com

http://www.socialmediatoday.com/SMC/78505

I think you have to decide which research is correct given some of the discrepancies.  Another good resource to justify use of hashtags:
...Read More