Event Solutions Caters to a New Audience


Vicki Carson has directed the Event Solutions Idea Factory & Expo for the past four years, but believes this year is going to be special. The tradeshow, which attracts 2,000 event and meeting planners, will collocate with catersource Conference & Tradeshow Feb. 24-28 at the Las Vegas Convention Center and Las Vegas Hilton, marking Event Solutions’ Las Vegas debut. In addition, several other related events will take place in town at the same time.

Although Carson has managed her fair share of tradeshows over the last 20 years, she claims this one, for the world of event production and design, fits her to a tee. TSW Las Vegas Contributing Editor Lisa Plummer had a chance to find out why.

Question: Why collocate Event Solutions with catersource?
Answer: It’s a better fit for our audience to come and see what’s new across all the disciplines of the event industry: food, beverage, décor and technical. Caterers are looking at more production elements in doing events. On the events side, for a number of years, we’ve seen that events (are becoming) an overall experience. That touches everything, not just lighting and sound, but also food and beverage.

Q: Did you intentionally schedule the two to take place at the same time as the other hospitality-related events in Las Vegas, such as Nightclub & Bar/Beverage Retailer/Beverage & Food Convention & Trade Show?
A: Somewhat. Though we’re not officially partners, if you look at what we’re trying to accomplish, when (industry people) can come to Vegas at one time and attend multiple shows, they’re happy campers. They can accomplish a lot in a week as opposed to two or three times a year. Often they’re too busy or don’t have the resources for that.
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TSW Las Vegas is edited by Heidi Genoist, senior editor of Tradeshow Week. She can be reached at
(702) 366-1517, or by email at hgenoist@reedbusiness.com.

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