A Woman On the Air


Justine McVaney said she loves when things go wrong – and the adrenaline rush that comes from making them right. As senior vice president of operations and event marketing for the Natl. Assn. of Broadcasters, McVaney is responsible for all logistical operations and customer service programs, as well as marketing, security and convention housing for the annual tradeshow, NAB. With that much on her plate, one would think she’d be under enormous pressure as she prepares to open the show April 11-14 at the Las Vegas Convention Center. But Contributing Editor Lisa Plummer discovered that, if anything, McVaney thrives on the buzz.

Question: How has the show changed since the first NAB convention in 1922?
Answer: It was once just a broadcaster show, about content, creativity, delivery and distribution. Over the past 20 years, the show has grown to embrace other industries that are also seeking to create and manage content, such as telecommunications, enterprise, government and the film community.

Q: How are you keeping it current today?
A: We had to reposition ourselves, so we renamed the show. The tag line has changed to “Where Content Comes to Life.” It’s what we’ve always been, but we needed to say it more clearly for the new markets, to really define it for them.
Read on...

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TSW Las Vegas is edited by Heidi Genoist, senior editor of Tradeshow Week. She can be reached at
(702) 366-1517, or by email at hgenoist@reedbusiness.com.

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