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August 20, 2008

In this Issue
What’s Next for Health Care Show Exhibiting? Massachusetts Passes Gift Limits - Anyway Another Bill to Limit Marketing Introduced in Congress Ten on the Schedule

• What’s Next for Health Care Show Exhibiting?
  The recent revision to the PhRMA Code and new restrictions being put on health care marketing by state legislatures and possibly by the U.S. Congress have the capacity to drastically change the way pharmaceutical and medical device makers use tradeshows to market their products. To find out what this could all mean, TSW MedShow Report spoke to Traci Browne, president of Red Cedar Publicity & Marketing. more » » » 
• Massachusetts Passes Gift Limits - Anyway
  Calling Massachusetts Gov. Deval Patrick’s decision to sign a bill that requires physicians to report any gift they receive from health care industry representatives worth more than $50 “deeply disappointing,” Pharmaceutical Research and Manufacturers Assn. of America (PhRMA) Senior Vice President Ken Johnson went on to say the new state law might make it even more difficult to regulate the way pharmaceuticals are marketed to health professionals. more » » » 

• Another Bill to Limit Marketing Introduced in Congress
  Bills have been introduced in both houses of the U.S. Congress that, if passed, would attempt to limit the amount of information pharmaceutical companies provide to doctors by making it easier for them to get information from non-commercial sources. more » » » 
• Ten on the Schedule
  A regular feature of TSW MedShow Report is a listing of the significant health care shows to be held over the next two weeks. Here are major U.S. shows to be held Aug. 20-Sept. 2. more » » » 

TSW MedShow Report is edited by Michael Hart, editor-in-chief of Tradeshow Week. He can be reached at (323) 965-5305, or by email at hartm@reedbusiness.com.

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